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Transcript of Tea
SHAWN PANG 21039225
SUMAIA AZIZ 21331436
ELIN WEE 21369462
YIPING WANG 20687827
XUETING ZHOU 21094088
TOTAL PRODUCT CONCEPT
PRODUCT LIFE CYCLE
Classy and sophisticated
Low levels of caffeine
how future buyers perceive the brand?
82.98% of participants
expressing recognition of the logo
100% of people know this brand in our survey
only 17.02% of participants recognized Madura’s logo