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Thalia.de and E-Books

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Kristin Eckl

on 9 November 2012

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Transcript of Thalia.de and E-Books

Ruprecht-Karls-Universität Heidelberg
Seminar für Übersetzen und Dolmetschen – SoSe 12
Terminologie des e-commerce
Student: Kristin Eckl
Lecturer: Dr. John Stewart
June 12, 2012 Thalia.de and E-Books Who has never orderd a book over the internet? 1. Terminology
Money, money
3. E-books
4. E-Book Reader: OYO Outline thalia.de e-books History 1900 2002 March (cc) image by jantik on Flickr 1919
Thalia was founded
in Hamburg 1931
Erich Könneckes first steps
towards self-employment 1933-1945
difficult circumstances
during the Third Reich 1974
already 8 branches
exist in Hamburg 1979
Douglas Holding gets involved
in the book selling market 1997-1999
Thalia opens bookshops outside Hamburg 2000
Internationalization 2012 2002 March (cc) image by jantik on Flickr chose the edition
hardback or paperback
put it into shopping bag press "submit the order" shopping bag create an account or sign in to your account make a decision 2001
Thalia Holding GmbH 2002
market leadership
Austria 2005
new CEO 2006
market leadership
Germany 2010
Oyo is introduced 2011
new products
are established 1.
3. Terminology OYO Internationalization - Internationalisierung
In economics, internationalization has been viewed as a process of increasing involvement of enterprises in international markets
GmbH (company with limited liability) - Gesellschaft mit beschränkter Haftung
The name of the GmbH form emphasizes the fact that the owners of the entity are not personally liable for the company's debts
CEO (chief executive officer) - geschäftsführendes Vorstandsmitglied
highest-ranking corporate officer (executive) or administrator in charge of total management of an organization electronic book - e-book - E-Book
a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices
e-book reader - E-Book-Reader (auch: E-Reader)
is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
FRESS - File Retrieval and Editing SyStem
was a hypertext system developed at Brown University in 1968 that could run on various terminals Multi-channel strategy:
market leader in the German-speaking area
pay after the book arrived
no delivery fee
return or pick up the book in one of the bookshops
e-books & OYO Money, money insolvency - Insolvenz
inability to pay
self employment - Selbstständigkeit
Self-employment is working for one's self. Self-employed people work for himself/herself instead of an employer, drawing income from a trade or business that they operate.
takeover - Unternehmensübernahme
In business, a takeover is the purchase of one company (the target) by another (the acquirer, or bidder).
Multi-channel strategy - Multichannel - Strategie
Follow a multi-channel strategy and sell your goods in your own shop and online at the same time. 1999 Website Shareholders:
75% „Buch & Medien GmbH“
100% owned by Douglas Holding GmbH
25% „Könnecke-Beteiligungs-GmbH"

Thalia owns 75.6% of buch.de internetstores AG Group Structure Sources 1960s - FRESS --> developed by Andries van Dam at the Brown University
structure-oriented and formatted dynamically for different users, display hardware, window sizes, and so on, as well as having automated tables of contents History 1940s - Index Thomisticus --> prepared by Roberto Busa
developing an index and concordance, rather than as a published edition in its own rights. Brown's leadership in electronic book systems continued for many years, including navy-funded projects for electronic repair manuals Michael S. Hart is best known as the inventor
1971, Hart was given extensive computer time by the University of Illinois.
created his first electronic document-->typing the United States Declaration of Independence into a computer
Project Gutenberg was launched afterwards to create electronic copies of more books Project Gutenberg (PG) is a volunteer effort to digitize and archive cultural works, to "encourage the creation and distribution of eBooks" 1992 Sony introduced the Data Discman
--> an electronic book reader that could read e-books (stored on CDs)

produced simultaneously with the production of a printed format
produced from pre-existing hard-copy books
generally by document scanning
use of robotic book scanners Production "Sometimes the equivalent of a conventional printed book, e-books can also be born digital." www.thalia.de
http://www.etudes-francaises.net/dossiers/ebookEN.pdf Thank you for your attention! Retail stores:
Douglas (perfume and cosmetics)
Thalia (books)
Christ (jewellery)
AppelrathCüpper (women's clothing)
Hussel (confectionery). A German perfume, book, jewelry and confection retailer based in Hagen.
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