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2015 AHR Global Expo Planning

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Dexter Solutions

on 28 December 2014

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Transcript of 2015 AHR Global Expo Planning

2015 AHR Global Expo Planning
Sunday, January 26, 2014
2:00pm - 7:00 pm – Arrival & Check-in
Pick up packets &
personal schedules
Monday, January 27, 2014
8:00am - 1:00pm – Booth Set-up
150-200 Customers
450-500 Associates
AHR Leadership
12:00pm - 1:00pm – Lunch
2:00pm - 5:00pm – Customer Breakout Sessions
Total of 8 Sessions
20 minutes each
Around 10 people
Organized by brand
Tuesday, January 28, 2014
6:30am - 8:30am – Breakfast
AHR Leadership Team, Sales Team and all suppliers
9:00am - 10:00am – AHR Strategic Update
12:00pm - 1:00pm – Lunch
All Suppliers
AHR Leadership Team, Sales Team and all suppliers
1:00pm - 3:00pm – Customer Trade Show
6:30pm - 10:00pm – Customer VIP Dinner
The Field Museum
More formal/assigned seating
AHR Leadership Team, NAMs, Mag Mile, Gold Coast & Lincoln Park Suppliers
Wednesday, January 29, 2014
7:00am - 8:00am – Breakfast
AHR Leadership Team, Sales Team and all suppliers
Quiz Game App
CUSTOMER BREAKOUT SESSIONS
- Developed by A-Plus Meetings
- 1 question are submitted by each supplier
that are based on content in their presentation
- We have the chance to submit a raffle prize
($100 to $500 in value)
- Examples from other suppliers include gift cards,
a Tiffany bracelet, 2 nice leather laptop bags
* Due 1 week before show
Beats Studio® Headphones by Dre
Value: $299.95
- Adaptive noise canceling
- 20-hour rechargeable battery
- RemoteTalk™

8:00am - 5:30pm – AHR Associate Supplier
Trade Show
12:30pm - 1:30pm – Lunch
AHR Leadership Team, Sales Team and all suppliers
6:00pm - 10:00pm – AHR Associate Networking Dinner
World's Fair Dinner, Carnival Games
Thursday, January 30, 2014
7:00am - 8:00am – Breakfast
AHR Leadership Team, Sales Team and all suppliers
7:00am - 10:00am – Trade Show Tear Down
All Suppliers
8:00am - 10:00am – Sessions with AHR Senior
Leadership Team
Mag Mile & Gold Coast
1 to 2 Leadership people rotate/breakout room
12:00pm - 1:00pm – Lunch
AHR Leadership Team, Sales Team, Mag Mile & Gold Coast
10:30am - 3:00pm – Training Sessions with
AHR Sales
Mag & Gold Coast
20 minutes each, 30 people, 11 groups
5:45pm - 6:30pm – Cocktail Reception
5:30pm - 6:30pm – Customer Welcome Reception
6:30pm - 9:30pm – Customer VIP Dinner
6:30am - 10:00pm – Awards dinner
Safai
Coffee
Not a sit-down dinner
Formal Dinner, Assigned Tables
Preferences?
Audience:
Gold Level Sponsor: $30,000
Sponsorship Level:
Customer Breakout Sessions
Questions
Who is the third attendee?
Consider a fourth attendee based on dense
agenda of presentations. If so, who?
Do you have a request as to which customer
we would like to sit with at the Customer VIP Dinner?
Do you have a request as to which AHR staff/leadership we would like to sit with at the Awards Dinner?
Approval/Feedback
Room set-up
Booth set-up
Give-away Package
Raffle Item
Friday, January 31, 2014
7:00am - 8:00am – Breakfast
Total of 16 groups
10 minutes each
Around 10 people each
Organized by brand
Customer Trade Show
Total of 30 groups
10 minutes each
Around 10 people each group
Associate Trade Show
Total of 11 groups
20 minutes each
Around 30 people each group
Associate Training Session
Artwork or ad due January 10
We recommend doing the ad
Marketing Opportunities
Article/Ad in Daily Newsletter
Due 1 week before show
:30 TV Spot
Feature our logo on the AHR Yammer page
AHR will also feature an announcement about our participation prior to the show
Yammer Announcement
Order by January 2nd
8:00am - 10:30am – Depart
AHR Leadership Team, Sales Team and Mag Mile & Gold Coast Suppliers
150th Anniversary

Inspired by our past.
Invested in your future.
Sheraton Chicago
Hotel & Towers
Monday, January 26 -
Friday, January 30
10x10 booth in "Gold Row"
General Session Presentation
Invitation to Tuesday & Wednesday night events
Two Attendees
Nightly Room Drop: $5,000
Additional Opportunity:
Nightly room drop to both customers and associates
Total of 4 sponsors
Role:
Purchasing, Operations (Rooms & Housekeeping)
"Customers"
MANAGEMENT
GROUPS
SMALL
CHAINS
INTERNATIONAL
Categories:
Associates
Independents
Government
Gaming
Franchise
Healthcare
Education
Regional – US regions, Canada, Caribbean
Avendra
Buy Efficient
IHG
FF&E
Management
General Markets
Special Order Services
450-500
150-200
Gold Level Sponsor
AGENDA

MONDAY
, 1/26
Arrival, booth set-up
Customer nightly room drop

TUESDAY
, 1/27
(CUSTOMERS)
10-12 & 3:15-5:30
Customer Trade Show
1-3
Welcome General Session
7:30
150th Anniversary Celebration
Dress for American Hotel Decades
Customer nightly room drop
AGENDA
WEDNESDAY
, 1/28
(ASSOCIATES)
8-12 & 1-5:50 Associate Trade Show
6pm Networking Dinner & Team Building
Associates nightly room drop

THURSDAY
, 1/29
(ASSOCIATES)
8-10 General Session Presentation
Booth breakdown by noon
Associates nightly room drop
AGENDA, cont.
Trade Show Booth
Nightly Room Drop
Quantity:
Nightly Room Drop
150 -200 Customers
450 - 500 Associates
Schedule:
Customers: Monday or Tuesday
Associates: Tuesday, Wednesday or Thursday
We can do different gifts for customers and associates
Gifts can be personalized
We can do a check-in gift, but it can't be personalized and it will be given with the welcome bag
Nightly Room Drop
Communicate our ability to simplify and streamline complex brand-centric programs by giving a tech organizer gift with matching ASH branded items. Components will introduce our expanded services that make up our complete solution, and show our attention to detail.
Customer Gift
Replacement Graphic
$1,600
Labor (assemble/dismantle)
$387

Total: $1,987
Set: $2.86 each
Bag/tissue: $1.57 each
Total: $4.43 each
Total: $1,994 - $2,215
Option 1:
Highlighter Set
Set: $4.99 each
Bag/tissue: $1.57 each
Total: $6.56 each
Total: $2,952 - $3,280
Option 2:
Power Bank
Grid-it: $9.75 each
Pen: $2.34 each
Bag/tissue: $2.65 each
Booklet: $1.32 each
Total: $16.06 each
Total: $2,409 - $3,212
Customer Gift
Re-enforce the message of our expanded services by giving a non-print related gift that supports a central message. A personal note invites the recipient to learn more about the broad range of services they can now offer their clients through ASH.
Associate Gift
General Session Presentation
We have received suggested edits
Presentation must be done within a powerpoint template
We will revise and have presentation available for review Monday, 1/5
Final Presentation is due Friday, 1/9
Presentation
Mobile App Question
Audience:
AHR Associates
We can ask two questions in the game -- One for our general session presentation, and one for our trade show booth.
Format:
Multiple choice
Mobile App Questions
What new services have A S Hospitality recently added to their offering?

A. Marketing Services
B. Custom Technology Services
C. Product Development & Stylized Sourcing
D. All of the above
Question 1:
What aspect of the client's business does A S Hospitality place as the central focus of their service offerings?

A. Food & beverage program
B. The client's brand
C. Business cards & stationery
D. Operational efficiencies
Question 2:
Total Cost Estimates
Gold Sponsorship: $30,000
Nightly Room Drop: $5,000
Booth Expenses: $1,987*
Customer Gift: $2,409
Associate Gift: $1,994
Travel/Lodging for 2: $1,800
TOTAL: $43,190
Total Cost Estimates
Gold Coast Sponsorship: $40,000
Extra Attendee: $2,500
Show Expenses: $14,536.75*
Est. Travel/Lodging for 4: $3,600
TOTAL: $60,636.75
2014
*excludes shipping costs
*excludes shipping costs
2014: $60,636.75
2015: $43,190.00
Difference: $17,446.75
Comparison
Questions &
Needed Approval

Do we need to register an additional attendee?
Alan & Christy are currently registered
Do you think we need to meet and discuss any of the plans covered in this presentation?
Questions
We need feedback or approval on the following items:
Booth layout & display
Customer nightly room drop gift
Associate nightly room drop gift
Option 1 or 2
Mobile app question
Needed Approval
Need by Wednesday, 12/31/14
Thank You
Show details & agenda
Booth design & layout
Nightly room drop items
General session presentation update
Mobile app questions
Total cost
Planning Review
Nightly room drop
Trade show session
Networking at 150th Anniversary Celebration
Customer Touchpoints
Nightly room drop
Trade show session
Team building dinner
General session presentation
Associate Touchpoints
Furniture Rental:
$1,200
Screen Mount/Stand: $185
Labor (assemble/dismantle)
$387

Total: $1,772
Reach out to Dan Jongebloed to request Nightly room drop dates:
Customers: Monday
Associates: Tuesday
Request
Full transcript