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Transcript of Aidbuilder
CEO & Founder
Experience from Mobile Industry
Today we convert our tech knowledge into market leading fundraising tools.
We expand your reach of donors
We empower your supporters
to raise money on your behalf
will automatically open your email client with link to the fundraising page
Paid Facebook Ads
CTR on Facebook
Let your supporters ask for donations and raise 6-9 times more!
Select a cause
Overview of Platform
Cause Related Marketing
Why is Cause Marketing of high interest for companies?
Invitation for "almost" a free cup of hot chocolate. Pay what you want and it will all be donated to the victims of the Pakistan flooding
Just invited 2317 friends
for a hot cup of chocolate :-)
Today I will wake up the radio hosts with hot chocolate
The small shop got a lot of publicity and raised twice as much as the fundraising target
Cause Related Marketing
How to turn consumers of a super brand into charity fundraisers
I will share this with my 200 friends on facebook
What if we could
1) Get their contact info
2) Make them sign up for newsletters
3) Involve their friends
4) Turn them into fundraisers
5) Convert them into monthly donors
So are we able to get in touch with these consumers and will it help increase awareness about our cause?
To get a ticket to my charity concert you need to create a fundraising page and raise 1000 DKK. If you raise 1500 DKK you will reiceve 2 tickets
To keep momentum during the campaign she made a prize draw
KEY FIGURES FOR ERLANDS FUNDRAISING PAGE:
1289 donations (+ contact info)
Avg. Donation: 882 NOK = app. €118 (euro)
Final result: 1,137,455 NOK = app. €152.000 (euro)
Now it is easy to get your family donate and reach your goal
Aidbuilder will send emails from YOUR email address with great tips:
- if there are still no donation activity after 7 days
- when donation activities are declining after 30 days
More alerts can be set up and customized
The Aidbuilder system takes care of communicating with your supporters helping them to reach their goals.