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(Milady Standard Cosmetology) Chapter 31

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jordan bowler

on 11 February 2015

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Transcript of (Milady Standard Cosmetology) Chapter 31

CHAPTER 31
ON THE JOB
ON YOUR WAY
your first job will most likely be your hardest in the industry
be patient and learn from your mistakes and from those around you
let others teach you the tricks of the trade
most of all be willing to learn and adapt
OBJECTIVES:
Why study what it's like on the job?
Working in a salon requires each staff member to belong to and work as a team member of the salon.
There are a number of ways a salon can compensate employees. Being familiar with each way can help you determine how a particular salon compensation system might work and what to expect from it.
Learning the basics of financial management while you are building clientele is invaluable.
Moving from
SCHOOL
to
WORK
Making the transition from school to work can be difficult, and while you may be thrilled to have a job... working for a paycheck brings with it a number of duties and responsibilities.
Thriving In A Service Profession
Describe what is expected of a new employee and what this means in terms of your every day behavior
List the habits of a good salon team player
Describe three different ways in which salon professionals are compensated
Explain the principles of selling products and services in the salon
At SCHOOL:
You're in a forgiving environment
You're given the chance to do a certain procedure over and over again
Making and fixing mistakes is a part of the process
Schedules are adjusted if necessary
You have mentors to help
AT WORK:
You are expected to put the needs of the salon/clients ahead of your own
You must be on time
You must be prepared
You can be easily fired
Put others first
Be true to your word
Be punctual
Be a problem solver
Be a lifelong learner
Salon
Teamwork
Strive to help
Pitch in
Share your knowledge
Remain positive
Become a relationship builder
Be willing to resolve conflicts
Be willing to subordinate
(Nobody starts at the top. You'll start lower down, but there's always room to move up!)
Be sincerely loyal
THE JOB DESCRIPTION

Once you get your job description, make sure you understand it
Ask questions
COMPENSATION PLANS
SALARY
BEING PAID AN HOURLY RATE IS USUALLY THE BEST WAY TO START OUT
IF YOU EARN $10 AN HOUR AND WORK 40 HOURS YOU'LL MAKE $400

COMMISSION
YOU GET A PERCENTAGE OF THE REVENUE THAT THE ALON TAKES IN FROM SERVICES PERFORMED BY A PARTICULAR COSMETOLOGIST
COMMISSION IS USUALLY OFFERED AFTER YOU'VE BUILT UP A CLIENTELE
RANGES ANYWHERE FROM 25-60%
IF ALL THE SERVICES YOU PERFORMED TOTALED $1000 AND YOU MAKE 50% COMMISSION, YOU JUST MADE $500
SALARY AND COMMISSION
THIS MOTIVATES YOU TO PERFORM MORE SERVICES!
YOU EARN AN HOULY WAGE, PLUS COMMISSION ON RETAIL AND EXTRA SERVICES
BELLWORK:

Get a slate and marker
Write two ways you might sell a product to a client (casually mention it, bring them to the retail wall etc.)
TIPS:
SOME SALONS HAVE A NO TIPPING POLICY, OTHERS DON'T
THE USUAL AMOUNT TO TIP IS 15%
IF A CUSTOMER SPENDS $50, THE TIP MIGHT BE $7.50
EMPLOYEE EVALUATION:
Best way to keep tabs on your progress is to ask for feedback from your salon manager
Watch others in the salon
It's easy to tell who is slacking and who really cares
Pick a role model and seek help from them
MANAGING YOUR MONEY
you should create a personal budget
this outlines your rent, car payment, expenses etc.
once you've taken some time to look over your budget find ways to have money left over after all bills are payed
Spending Less Money
SAVE TIPS
WORK MORE HOURS (IF POSSIBLE)
INCREASE SERVICE PRICES
RETAIL MORE
Activity:
get with a partner and make a list of ways a professional can save money in the salon field other than those listed on the previous slide...
PRINCIPLES OF SELLING:
Ticket upgrading or upselling services is the practice of recommending extra services to your clients
retailing is the act of recommending and selling products to your clients for at home use
HOW TO SELL
familiarize yourself with the product lines
adapt your technique to each client
be self confident
never mislead a client or misinterpret a product
ask questions
don't underestimate client knowledge
be relaxed and friendly
THE PSYCHOLOGY
OF
SELLING
ask what a client already uses
place the product in the hands of the client
show and tell while styling
keep retail clean
do a quick styling lesson
KEEPING CLIENTS AND EXPANDING
BIRTHDAY CARDS (GET THE INFO DURING A CONSULTATION)
HAVE CONSISTENT SERVICE
BE RELIABLE
BE RESPECTFUL
BE POSITIVE
BE PROFESSIONAL
BUSINESS CARDS
PUBLIC SPEAKING
ACTIVITY:
PICK A PARTNER AND ROLE PLAY
ONE WILL BE THE STYLIST
ONE THE CLIENT
TRY AND SELL RETAIL OR UPSALE A SERVICE
VOCABULARY
CLIENT BASE: customers who are loyal to a particular cosmetologist
COMMISSION: a percentage of the revenue that a salon takes in from services performed by cosmetologists
RETAILING: the act of recommending and selling products to clients for at home use
TICKET UPGRADING: or upselling is the practice of recommending and selling additional services to your clients
Full transcript