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Speculative Fiction: Genre Theory

A version of Joe's PPT presentation from Sept. 6.
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joe trotta

on 4 September 2014

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Transcript of Speculative Fiction: Genre Theory

5. In turn, viewers become ‘generic spectators’ and can be said to develop generic memory which helps the in the anticipation of events, even though the films themselves might play on certain styles rather than follow closely a clichéd formula. We do not consume texts as individual entities, but in an intertextual way. Film is a post-modern medium in this way, because movies make sense in relation to other films, not to reality.
David Bordwell notes, 'any theme may appear in any genre' (Bordwell 1989) ‘One could... argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable'

Can Genre be defined by audience? Is it a question of film comprehension? 

Neale (1990) – Genre is constituted by “specific systems of expectations and hypotheses which spectators bring with them to the cinema and which interact with the films themselves during the course of the viewing process.”
Neale (1980)- much of the pleasure of popular cinema lies in the process of “difference in repetition” – i.e. recognition of familiar elements and in the way those elements might be orchestrated in an unfamiliar fashion or in the way that unfamiliar elements might be introduced

Rick Altman argues that genres are usually defined in terms of media language (SEMANTIC elements) and codes (in the Western, for example: guns, horses, landscape, characters or even stars, like John Wayne or Clint Eastwood) or certain ideologies and narratives (SYNTACTIC elements).
Other pleasures can be derived from sharing our experience of a genre with others within an 'interpretive community' which can be characterized by its familiarity with certain genres (Daniel Chandler).
As mentioned earlier, Steve Neale argues that pleasure is derived from 'repetition and difference' (Neale 1980); there would be no pleasure without difference. We may derive pleasure from observing how the conventions of the genre are manipulated (Abercrombie 1996). We may also enjoy the stretching of a genre in new directions and the consequent shifting of our expectations.
Daniel Chandler: Every genre positions those who participate in a text of that kind: as interviewer or interviewee, as listener or storyteller, as a reader or a writer, as a person interested in political matters, as someone to be instructed or as someone who instructs; each of these positionings implies different possibilities for response and for action. Each written text provides a 'reading position' for readers, a position constructed by the writer for the 'ideal reader' of the text (cf. Kress 1988).

Thus, embedded within texts are assumptions about the 'ideal reader', including their attitudes towards the subject matter and often their class, age, gender and ethnicity.
Traditionally, genres (particularly literary genres) tended to be regarded as fixed forms, but contemporary theory emphasizes that both their forms and functions are dynamic. David Buckingham argues that 'genre is not... simply "given" by the culture: rather, it is in a constant process of negotiation and change' (Buckingham 1993).
No choice of a text for illustrative purposes is innocent
Genres are best established by the relative prominence, combinations and functions of certain features
the deferral of the inevitable provides the additional pleasure of prolonged anticipation'.
Genre and Audience
'Uses and gratifications‘ research has identified many potential pleasures of genre, including the following:
One pleasure may simply be the recognition of the features of a particular genre because of our familiarity with it. Recognition of what is likely to be important (and what is not), derived from our knowledge of the genre, is necessary in order to follow a plot.
Genres may offer various emotional pleasures such as empathy and escapism - a feature which some theoretical commentaries seem to lose sight of. Aristotle, of course, acknowledged the special emotional responses which were linked to different genres. Deborah Knight (1994) notes that 'satisfaction is guaranteed with genre;
Texts often exhibit the conventions of more than one genre. John Hartley notes that 'the same text can belong to different genres in different countries or times' (O'Sullivan et al. 1994).
It is easy to underplay the differences within a genre. Steve Neale declares that 'genres are instances of repetition and difference' (Neale 1980, 48). He adds that 'difference is absolutely essential to the economy of genre': mere repetition would not attract an audience.
True or False?
Genre is a useful category, because it bridges multiple concerns.
Discourse community; Community of practice; interpretive community
Some important terms, concepts, people,
etc.
Genre
Joe Trotta/SPL
3. To the audience, it is a label that identifies a liked or disliked formula and provides certain rules of engagement for the spectator in terms of anticipation of pleasure e.g. the anticipation of what will happen in the attic scene of The Exorcist.
4. When genres become classic, they can exert tremendous influence: production can become quicker and more confident because film-makers are following tested formulae and have a ready shorthand to work with, and actors can be filtered into genres and can be seen to have assumed ‘star quality’ when their mannerisms, physical attributes, way of speaking and acting fit a certain style of genre.
1. To the producers of films, genre is a template for what they make.
Ryall (1998) sees this framework provided by the generic system; therefore, genre becomes a cognitive repository of images, sounds, stories, characters, and expectations
Jonathan Culler (1978) – generic conventions exist to establish a contract between creator and reader so as to make certain expectations operative, allowing compliance and deviation from the accepted modes of intelligibility. Acts of communication are rendered intelligible only within the context of a shared conventional framework of expression.
Daniel Chandler: Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them.
Genre Theory
6. It is the way genre texts deviate from the clichéd formulae that leads to a more interesting experience for the reader/viewer, but for this to work properly, the audience must be familiar with generic conventions and style.
Genres have clear, stable identities and borders.
Individual films belong wholly and permanently to a single genre.
Genres are defined by the film industry and recognised by the mass audience.
 
Genre critics are distanced from the practice of genre.
Genres have either a ritual or ideological function.
Genre texts share certain fundamental characteristics.
Genres are located in particular topic, structure and corpus.
Genres evolve and adapt; genres which are well-adapted ‘survive’
Genres are transhistorical.
2. To the distributor/promoter, genre provides assumptions about who the audience is and how to market the films for that specific audience.
Theory
Speculative Fiction/Science Fiction
Cognitive estrangement
Darko Suvin
Hugo Gernsback
Semiotics; semiotic codes, myths, etc.
Schema theory
Prototypicality and fuzzy sets
Wittgenstein/families of resemblances
Extension, normativism, monolithic defs, biologism
Technique, style, mode, formula
True or false?
True or false?
it is established in the relation between texts.
Genre is a property of intertextuality,
Genre literature is inferior because it is a commercial product of popular culture rather than real art.
The purpose of a genre label is to provide a horizon of expectations
Genre provides a ‘reading position’ for readers, a position constructed by the writer for the ideal reader.
Genre is a semiotic concept, it is a shared code between the producers and interpreters of texts
Genre is a category which mediates between industry and audience
Genre is an instrument of social control which reproduces the dominate ideology
A genre in any medium can be seen as embodying certain values and ideological assumptions
Tom Ryall (1978) – Genre provides a
Steve Neale (1990) argues that Hollywood’s generic regime performs two inter-related functions: i) to guarantee meanings and pleasures for audiences ii) to offset the considerable economic risks of industrial film production by providing cognitive collateral against innovation and difference.
John Fiske defines genres as ‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences.’
structures, which act as a form of ‘supervision’ over the work of production of filmmakers and the work of reading by the audience.
shape of patterns/forms/styles/
framework of structuring rules, in the
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