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Digital Color Theory

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by

Lisa Guiseppe

on 27 October 2016

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Transcript of Digital Color Theory

Color Theory
Sir Isaac Newton
The color wheel can be broken up into several pairings and mixtures of colors.
Color wheel basics
The primary colors are
red
,
blue
, and
yellow
.
These colors cannot be mixed but all other colors can be mixed by using these three colors.
Primary Colors
The secondary colors are
green
,
orange
, and
violet
.
Secondary Colors
Tertiary colors
The Color Wheel is used for:
1. determining color schemes
2. emotions
3. importance/hierarchy
The color wheel is a a circular chart used to show relationships between colors.
The modern color wheel is based on one diagrammed by Sir Issac Newton in the 17th century.
Issac Newton and Light
Newton based his color wheel on data he collected from a series of light experiments.

During these light experiments, Newton used prisms to break sunlight into a rainbow of colors.
Through these studies Newton found that normal or "white" light is actually made up of a spectrum of many colors.
You get secondary colors by mixing primary colors.
Yellow
+
Blue
=
Green
Blue
+
Red
=
Violet
Yellow
+
Red
=
ORange
Mixing Primaries = Secondaries
The tertiary colors are
yellow green
, yellow orange, blue green, blue violet, red violet, and red orange.
You get tertiary colors by mixing primary and secondary colors.
Color Harmonies
Besides helping you mix colors, the color wheel can also help you choose colors that work well together.
Three properties of color
The three properties of color are:
1. Hue
2. Saturation
3. Brightness
Hue
A hue is the name of a color.
Saturation
Saturation describes the intensity of color in terms of vividness or dullness.
High Intensity Hues are vivid, unmixed or least mixed colors.
Low Intensity Hues are weak, highly mixed colors.
Brightness
Brightness refers to the (VALUE) lightness or darkness of a hue in relation to black, white, or gray.
To show value, a color or hue can be made lighter or darker by mixing/blending white or black with a color.
A tint is a color
mixed with white.

A shade is a color mixed with black.

A tinted shade is a color mixed with black and then white.
4 Color Harmonies
1. ANALOGOUS (warm & cool)
2. COMPLIMENTARY
3. MONOCHROMATIC
4. TRIADIC
Analogous
complementary colors
Complementary colors sit opposite one another on the color wheel.
Triadic Colors
Triadic colors are three evenly spaced colors on the color wheel.
monochromatic colors
Monochromatic colors are three or more different values of the same color (various tints and shades of the same color).
So, color is a property of light.
Color harmonies are combinations of colors that are pleasing to the eye.
Gentleness
Color & Your Personality
Which words/Colors describe your personality best?
Which colors would you definitely stay away from?



The color wheel can be divided into warm and cool colors.

RED -- GREEN
YELLOW -- VIOLET
BLUE -- ORANGE
Analogous colors are three colors adjacent to each other on the color wheel.
DIGITAL COLOR CODES:
RGB: RED, GREEN, BLUE
(ADDITIVE - CREATED WITH LIGHT)
DIGITAL COLOR CODES:
CMYK: CYAN, MAGENTA, YELLOW, BLACK
(SUBTRACTIVE - CREATED WITH INK)
DIGITAL COLOR CODES:
HSB: HUE, SATURATION, BRIGHTNESS
HEXADECIMAL CODE: (USED FOR WEB COLORS)
DIGITAL
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