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2016 CTDW

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by

elizabeth hortman

on 31 January 2016

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Transcript of 2016 CTDW

Customizable:
- Fliers
- Press releases
- Brochures
- Informational print materials
- Videos
- On-court tips
- Digital needs
- Logo needs
- Images
- Public Relations




resources.usta.com
Application found on our website
Get creative!
50/50 match grant

Marketing Grant
2016 CTDW Marketing Presentation
Izzy Hortman | Director of Marketing
- ALL logos are NEW- out with the sheild, in with the flaming ball

- Every time, every location you use a logo it has to first be approved by me

- New logo must be implemented NOW!

- See style guide for appropriate usage. I have electronic versions of all style guides, if needed.

- There are multiple versions of the logo, and specific backgrounds that each logo is allowed on- you must go through me to get the logo then get it approved!
Logo
-
Captain of the Month-
on our website/nominate your captains!!

-
BB&T Atlanta Open:
July 30 - Aug 6 at Atlantic Station

-
What can I do to help?
Create fliers, business cards, help with plans and events

-
Sport Court- portable court for events. Book through Izzy.

- Jotform.com-
registration, collect money, surveys



Reminders
How Can My
CTA Do THAT??
Identify Someone as Marketing Help
Our LLCs & JTT Coordinators are important. And it's just as important to get the word out to the public about our leagues/programs. Why not bring someone onto your team to help the CTA & coordinators with marketing needs! Make a 2016 goal to be to recruit some
local
marketing 'helper(s)'.
RALLY THE FAMILY
The USTA, USPTA, USPTR, Tennis Industry Association, and manufacturers are coming together to define a 2016 Family and Youth Tennis Marketing Plan.

Increasing the awareness of and occasions for
family tennis play
is an increasingly important component of our overall consumer strategy.

It is imperative that we reach our consumer in a new way to inspire tennis play. Our perspective is tennis is a game that could and should be enjoyed by everyone of all ages and levels, specifically amongst families.
Full transcript