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Talk Campus Party Europe London 2013

Evolution cannot be wrong and suggests adapting technology to the brain rather than the brain to technology to improve the way we learn.
by

José Somolinos

on 10 September 2013

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Transcript of Talk Campus Party Europe London 2013

banking
supermarkets
retail
fashion retail
restaurant chains

Learners
Student
employee
self-teacher
what we see
I learn because I'm forced to
I learn because they pay me to
I learn because
I want to
a few examples
about LEARNING
looong and boring
e-learning
why me?
Something doesn't work
and
we don't dare change it
yeahh!!!
let's study trigonometry!!!
The imaginary kids
where is my coffeeee!?!
exams aren't useful
Finding information on the internet
Chinese proverb
"A picture is worth a thousand words"
"Don't bite off
more than you can chew"
Chinese proverb
“You do not really understand something unless you can explain it to your grandmother.”
Albert Einstein
Concentration
has limits
Memory
needs EMOTION
Tell me, I'll forget.
Show me, I may remember.
But involve me,
and I'll understand.
Micro content
pocket
Semantic internet
Siri
Concentrate
on the essential
Gamification
Customization
Involve them

Collaborative tools
LMS
Learning
by teaching
We are
visual animals
what we are aware of
what we remember
what we
understand
Learning
Management
system
the 4 learning steps
Low-cost or free pictures and icons
Infographics
Create visual concepts
The noun project
Create
visual concepts
Concentrate
on the essential
Involve them
Share it
Share it
brain ergonomics?
ERGONOMICS
Our body
Objects
Cognitive ergonomics
available technology
forests are important because they produce oxygen which is an important component of the air we breath.
If we don't stop deforestation now, we will suffer the consequences in the near future.
why?
Visual communication
Micro content
Collaborative tools
LMS
Gamification
Customization
Cheap or
free pictures
Video & documentaries
Icons and
vector

Infographics
Semantic internet
Oral communication
Written communication
20th century
The beginning
3200 BCE
1.000.000 BCE
< 40.000 BCE
what is the benefit?
Short attention span
"Attention span is the amount of time that a person can concentrate on a task without becoming distracted"
creativity
why?
Wedding day
the first trip of your life
yesterday at the supermarket
a normal day at work
cooking something delicious
10Tb
emotion
prioritizes information
Flash cards of new chinese characters

Quiz

Podcast

Read the texts of the podcast

Language software

18 min
4 min
20 min
18 min
25 min
8:30 am
1:30 pm
4:00 pm
6:00 pm
8:00 pm
One-day language-learning schedule
Total 1h25
My company
www.elearning-solutions.com/
e-learning
skills
My experience
Advertising
Lille, France
know-how
Engineering
Learning
Graphic Design
José Somolinos
The future of learning is now: are you ready for the technology shift?
The Canary Islands
Tenerife
now we know the characteristics
of the brain

available technology
let's design
cognitive ergonomic
learning software


It is better adapting technology to the brain rather than
the brain to technology

where is the innovation ?
In advertising we always use
EMOTION

Epic Music
History
Identification with idols
Video created by the employee
learning from teaching:
why is it important?
Create a song and a dance
Calculate the size of Morocco
Discover African animals
Geography of Africa
Patricia, Steven, Jesús, Sam, Vero and Jessica
Thank you !
Could we do better?
Yes, by getting off the beaten path
70's
90's
00's
10's
How to improve this proportion?
Learning by teaching
e-learning solutions for Virgin Mobile France
we can do it right
but there is a barrier
cognitive ergonomic
learning
Raw
text
Images
Illustration
Video
Interactivity
Immersion
Tell me, I'll forget.
Show me,
I may remember.
But involve me,
and I'll understand.
Yesterday
Today
Complexity vs Budget
Tomorrow
And many thanks to
@Jose_Somolinos
www.josesomolinos.com/campusparty
Creative
Department
75%
Literacy
It's time to question the status quo to improve the way we learn
"Human flourishing
is not a mechanical process,
it's an organic process. "
Sir Ken Robinson
standard
customized
Question what you do every day,
there might be a better way to do it.

My objective:
Make things Easier
"Design processes
to fit the characteristics of the brain"
Howard Gardner
information
& data
knowledge
Full transcript