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Innovation for/In Majority Markets - Insights from China

Lecture at Chinese Economy & Business program of Rotterdam School of Management

Shuan Sadre Ghazi

on 10 February 2014

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Transcript of Innovation for/In Majority Markets - Insights from China

United Nations University (UNU-MERIT)
source: UNDP, Growing Inclusive Markets (GIM)
Drivers of Innovation
modes of partnership
Market opportunities
Sources of innovation
But also threats
emerging giants
below-the-radar innovation
reverse innovation
constrain-based innovation
China BoP examples
Where are the majority?
Full transcript