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Lego-Eco 2 (with process)

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on 1 October 2012

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Transcript of Lego-Eco 2 (with process)

next generation packaging ...that will last for next generations! a green textile packaging solution,
converting to playmats
and providing long-term storage boxes cares for users LEGO Earth attractive and useful for kids pull the ropes and box-it-up! easy tidy up for caretakers durable
storage solution storage provided as a part of LEGO sets easy further development & adjustment

different forms possible easy and low cost transport stackable, being
flat or box adaptable to
board games outside/travel
usage out, on the box inside, on the playmat example models presented
both on the box
and on the playmat enhanced
functions LEGO goes further for its customers durable
fabric velcro manilla
rope metal bars through edges eco-friendly materials
simple form & production simplified form:
no waste of raw materials
during production sustainable extended life-cycle:
package,
reused for storage stackable
with min. space required:
low energy use
for transport no petroleum based
materials processed:
lower CO2 footprint,
recyclable higher
customer satisfaction
& fidelity appeal
for new customers enhanced customer experience Thanks for your interest. 17/09/2012 for by Deniz Altuntas 17/09/2012 for by Deniz Altuntas The Project: in out for by Deniz Altuntas Defining
the problem user-wise -wise a peek
on the existing solutions by users by LEGO is? Users are? LEGO
wants/needs? other products concept
generation initial
sketches mock-ups graphics work/ possible further concepts what is
missing? Users
want/need? kids & adults players care-takers storage surface interaction promote
the brand values a green
solution 2 1 3 sources:
1) http://aboutus.lego.com/nl-nl/sustainability/goals-and-progress/
2) LEGO Sustainability Report 2007
3) http://aboutus.lego.com/da-dk/news-room/2011/july/lego-group-actions-to-reduce-packaging-materials-impact-on-the-environment/ protective & stackable inspiration transport
shelf appearance
floor appearance imagination
creativity
fun
learning
caring
quality packaging
solutions buy make a green solution
promoting Lego brand values
protective and stackable
long term storage
providing a play surface
interactive a green solution
promoting Lego brand values
protective and stackable
long term storage
providing a play surface
interactive any
suggestions? sustainable materials- no petroleum-based
outer surfaces for promotion (silent sales-man)
box-like and firm form
package kept long-term as storage item and play-surface
inner surfaces used for instructions, models
fun and inspiring to play on - for players
easy to tidy up - for care takers package as a part of product in out for by Deniz Altuntas ergersgse reageg rager The Project The Brief Defining
the
problem The Project Defining
the
problem A peek on existing solutions idea generation concept generation LEGO-eco A peek on existing solutions idea generation concept generation LEGO-eco
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