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Alienware E-marketing strategy

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by

Ahmed Seif El Din

on 10 December 2014

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Transcript of Alienware E-marketing strategy

People
Prices
Physical Evidence
Objectives
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• Get Alienware PCs seen as performance systems for applications beyond gaming
• Create more affordable computers with the same quality
• Create computers that are less obstructive in a living room enviroment

Highly Trained for sales
Highly Trained for customer service
Posses Excellent English Skills
SWOT Analysis
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Decoration
Ambient
Store Layout
Website Layout
Product
Laptops
Desktops
Accessories
Place
Segmentation
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Performed Better on an Alienware
Alienware E-marketing strategy

Strengths
Unique products
Known brand in the gaming laptop industry
Weaknesses
Price
Opportunities
• increase market share
• Increase brand awareness
through global gaming
tournaments

Threats
Brand is not popular amongst non-gamers consumers
Brand is only seen as a gaming purpose laptop
Competitors
Demographic:
I. Age Group - 5 to 30
II. Gender - Male or Female
III. Income - High income group
IV. Occupation: Students, Fresh Graduates , Working Professionals


Geographic:
Any place that can buy over the internet.
Target Market
I. Students
II. Fresh Graduates
III. Working Professionals

Prices will be based on
Differentiation Strategy
• Any where that can use internet to buy online.
Promotion
Social Media Marketing
Google Adsense
iOS and Android Applications
Google Adwords
Positioning
Best in market for professionals such as designers and developers
Highest Quality Computers in the market
Least prices for the highest value
Thank you :)
Full transcript