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Fashion in the 1990s

Gr.10 Culminating

Sacul Ittihccul

on 17 June 2011

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Transcript of Fashion in the 1990s

FASHION IN THE 1990's Progression of Styles 90's Style Icons 90's Designers The 1990's opened with a rejection of 1980's fashion in the midst of an economic crisis. MARTIN MARGIELA(F/W 1990) THE DECONSTRUCTION OF THE SUIT MARTIN MARGIELA(S/S 1990) ANN DEMEULEMEESTER(S/S 1992) ANN DEMEULEMEESTER(S/S 1994) PUNK REVIVAL In 1992,Japanese designer Rei Kawakubo of "Comme des Garcons" led a punk revival. by: Marc Jacobs BYE,BYE COLOUR! Since the average working woman required pieces that worked well together, bright colours were "out" and neutral colours were "in" Donna Karan New York(S/S 1990) Giorgio Armani(F/W 1990) Perhaps this neutrality in colour was a direct reflection of the attitude "If I look happy, I am happy" as emminated by Caroline Burnham in American Beauty. The thinking behind this was "the more well put together you appear, the better your life will be". Having neutral coloured clothing that paired flawlessly with nearly everything, made this an easy task. Throughout history celebrities have been a major influence on the fashion of their time. In the 90s, young boys looked up to people like Kurt Cobain and Tupac. Young girls often looked up to all-girl groups such as the Spice Girls and models like Kate Moss and Naomi Campbell. If anything,celebrities, particulary in the entertainment business, influenced young people to associate with various social cliques through the what they wore. For example,Kurt Cobain was a major part of the punk revival. The following are some exampes of trends that were started or made famous by celebrities: scrunchies flannel the "Rachel" high-top fade GONE BUT NOT FORGOTTEN. Despite this neutrality in clothing, there were still women who intent on showing off their bodies in tighter, more colourful clothing. 1995 saw perhaps a little more than it wanted to;Alexander McQueen debuted his super low-cut "bumster pants" which won him a 1996 "Dress of the Year Award" Evening wear was sleek and slinky with plunging necklines Evening wear as worn by Liz Hurley WELCOME BACK,60'S & 70'S Around the middle of the decade,60's and 70's inspired clothing culminated into boho chic which included loose,flowing tops,tunics over pants,fringed shawls,boots,and sandals. Model Kate Moss was responsible for making this trend popular. GIRL POWER! Girl power became an important theme in the 90s after musicians like Madonna and the Spice Girls began to preach it. Many young girls began to dress like their girl band icons in crop tops and lowrise pants. This trend was criticized by many because they felt it was "too sexy". CAMOUFLAGE! Camouflage was an extremely popular trend in the 90s amongst both men and women. Camouflage pants even threatened denim jeans as the go-to casual pant. VS Despite its popularity,the trend was under heavy critiscism as people felt is trivialized war THE 90s GO EXOTIC The end of the 90s saw ancient Asian styles being worked into clothing. Designers that took part in this trend were Jean Paul Gaultier and Rifat Ozbek. These groups gave people a sense of belonging and allowed them to focus only on issues that were immediately important to their social cliques. An example of this is in the book/movie Fight Club. The memebers are so pre-occupied with the club that nothing else seems to matter. Of course,much of the fashion in the 90s wouldn't have been possible without its designers. Here are some examples of important designers: The designers of the 90s at times seemed blissfully unaware or atleast ignorant to the various social and political issues around them. It seemed as though fashion was used as a way to escape, rather than comment on the problems of the times, almost like how heroin was used in the movie Trainspotting as a way to escape their problems.
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