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Visual Rhetoric Project.

By Karina Ramirez (Period 7)

on 15 October 2015

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Transcript of Visual Rhetoric Project.

Propaganda Poster
Subject: There is a big Nazi sign smack in the middle with an image of a young girl on it. The sign along with the girl are on a backdrop of clouds. There is a quote referring to the crime of not buying war bonds. I found this image on pinterest by searching up us propaganda posters of crime. Subject is to persuade people to buy themselves some war bonds.

Audience: The audience of this picture is everyone from the U.S. trying to help military operations. Because of World War II, the country was running out funds to keep the military going and needed the citizens' help.

Assumptions: Assumes that everyone has enough money to buy war bonds to help with military operations. Also that the people were most likely of American or British descent, there could of been Nazi sympathizers in the U.S. that this poster would mean nothing to.

Images: The most central image in this propaganda poster is the Nazi symbol and the little girl overlapped above it. The poster uses different kinds of images to produce pathos amongst the viewers. There is a background picture of clouds to add a visually appealing effect and also the addition of the Nazi symbol is very focus on.

Color: The poster only uses 3 colors. Black, white, and a dark blue. Black and white photographs always show a dramatic side of whatever is trying to be promoted or shown. The use of the dark blue with the sentence "BUY WAR BONDS" places emphasis on what the author wants the audience to do.

Text: Letters are in large font and are capitalized throughout. The sentences are very short compared to those of others. The use of a direct quote focuses our attention to what the author wants us to know is "evil"; Hitler and his practices and how they are affecting things for our country. As you go further along the poster the letters become bigger and more urgent. Want us to act quickly.

Magazine Advertisement
Subject: When you see crime you should report it immediately, no one will know it was you; you remain anonymous while the criminal doesn't. Shown are two hands, one with a wallet and the other holding a gun. In the background you see someone going into a store with their back turned. This visual was found on a website that shows ads of the world.

Audience: The audience for this is most likely the general public. The fact that the author doesn't show the viewer the face of the person walking into the convenient store shows that they wanted us to think it could've been anyone in that situation. You could've witnessed a crime happening and they want you to know that you would remain anonymous throughout the whole process.

Assumptions: That the viewer knows who or what crime stoppers is and the different types of crime that are happening all around us in this day and age. It could also assume that we are all of a reasonable age to be able to call the number if anything bad were to happen.

Images: A close-up of a crime that is being committed while an "unsuspecting" civilian goes about their business to go into the nearby store. Also the entrance to the store is pixalated making it seem blurred out in a way. Emphasizes the "anonymous" part of the ad. Central image is, of course, the robbery that is taking place.

Color: Lots of cool colors being used. Blacks and blues to create a sense of worry/anxiousness. The light that is being emitted from the entrance to the convenient store is the most direct thing that makes your eyes follow the path that it provides. The colors are symbolic in a way because they show the different views that can be produced from looking in one certain area of the photo.

Text: The ad only uses text towards the bottom of the page. The letters are pretty small as to not take away from the main focus of the picture. The words are more a statement rather that an urgency to the viewer. The author wanted to place an emphasis on the fact that you would be anonymous and there would be nothing to worry about.
Political Cartoon:
Subject: Police officers observing the outline of what is supposed to be a dead body but is instead the death of the peoples peace of mind. Subject is to show the viewer the true victim of an elevated crime rate: peace.

Audience: Everyone who has ever had to go through the method of locking their doors and checking everything for a sign of something bad to happen to them. The American people seems to be the target that hits close to home on this one, all the crimes that have been happening lately, this is basically what all of us are thinking.

Assumptions: Assumes that the actually care about what is happening in the crime aspect of the news. Not everyone has the necessities to keep up with the news and be up to date with everything bad that happens in the world.

Images: Use of the outline of the dead body provides little comfort in the overall cartoon. The way the cartoon is draw..everything is the same as if we're looking at a murder scene and evaluating it but in reality we're staring at the death of our peace of mind and the rise of fear throughout our community.

Colors: Gray background represents the death of our peace. The yellow crime scene tape represents the seriousness of the crime rate situation. The darker colors are the most prominent colors that attract attention to our view. When you first see the cartoon, your eyes go straight to the outline of the dead body. Colors are not very symbolic.

Text: The dialogue is written inside a bubble representing the trapped words of officials in regards to crime. The labels put on the police and the peace of mind are bolded and in capital letter which is another way of using exclamation points; provide emphasis.
Pulitzer Prize Winning Photo:
Subject: Vice President Johnson being sworn in as President hours after the assasination of JFK with Jaqueline Kennedy at his side. Lots of very official looking people are witnessing this astonishing and incredulous situation.

Audience: Since this photograph has been around for a while, the first people heard of this would've probably been through newspaper which means that the targeted audience was the American people.

Assumptions: Because this picture was taken in mere hours of the assasination of JFK, there could've been people who had no idea that the president was dead. The photo assumes that people knew the circumstances that led for the Vice president to suddenly become the president in a few hours.

Images: Everyone in the photo looks very serious. Mrs. Kennedy looks to be kind of exasperated and in distress. Like she is in some far away place and is not really paying attention to what is going on. Lyndon Johnson looks like a man with a plan but also kind of sad..like maybe he really wished he didn't have to be there, especially under these circumstances. People in the back seem eager to try to get a good view of what is happening up front.

Color: The use of no color was a strong choice. Having it be in black and white added to the overall importance of the photograph. The black parts of the picture are what attracts the eye the most (Johnson's suit, shadows created by the judge, etc.) Also the negative space that is above their heads. Colors are not necessarily symbolic but they are important in bringing out the small details.

Text: Though not in the picture, the caption provides a more detailed view into what is happening inside that airplane. This is a situation where actions speak louder than words. The picture itself does not need anything else, it is great just as it is.
Reputable Magazine Cover:
Subject: A man waring a black mask is pointing a gun straight at me. No matter what angle I look at it, he is still pointing at me. Subject of visual is the robber. Cover wants to emphasize what to do and why crime exists. This visual was found on TIME magazine's 1975 cover.

Audience: Targeted audience is everyone, everywhere. People who read TIME are interested in politics and current events. The most likely people to get the magazine were people who were very involved in world conflicts and what was happening around the world.

Assumptions: Assumption about whether the reader knows how the crime rate is around the world. Also assuming that these people have an extensive knowledge on prior events that caused this cover to be made.

Images: Uses a close up photo of a man wearing a ski mask of sorts pointing what seems to be a very large gun. The picture of the gun seems to be coming off the page, like a 3-D image.

Color: The barrel of the gun has these blue highlights and that's what is most in focus, everything else is out of focus and therefore not as important as the gun. Black is probably the only color that is symbolic. Black is always associated with a negative connotation and this cover adds to that assumption.

Text: There is a very general broad idea of what the article is going to be about in bolded and capital letters below them are somewhat smaller letters going further in depth on what will be discussed in the article. At the bottom of the cover there is also a little side note in red talking about Korea and their new dangers..goes off topic a bit but should be about crime also. The whole issue is dedicated to just crime.

Theme: Corruption/Crime
"Hours after the assassination, Vice President Lyndon Johnson was sworn in as president aboard Air Force One, with Jacqueline Kennedy at his side, an event captured in an iconic photograph. Federal Judge Sarah Hughes administered the oath, the only woman ever to do so."
Visual Rhetoric Project.
By: Karina Ramirez. Period 7.

Visual Rhetorical Analysis Chart:
Ethos: The author establishes ethos to the subject by showing the reader that quote. "Deliver us from evil". By establishing that mood of scared feelings, the author adds to his/her credibility in regards to what is happening in tr right now. This is a reliable source to show case the failure of the American Dream because it's about the war..so many people lost their lives trying to fight for something that they believed was wrong.

Pathos: Lots of sadness is being portrayed in this poster. The us of the little girl adds to that feeling of regret and missed oppurtunities and the overall guilty feeling of having to look into this girls eyes and crush her dreams of a great future. This makes me, as the viewer want to buy all of the war bonds I can, just so I can fund more military action and help protect innocent lives that don't know about the horrors of the world.

Tone: The overall tone of the poster is demanding an serious. It is established by the use of the different images and the size of the fonts, coloring of the words, etc. The tone does help portray the message, without it everyone who saw this poster would most likely not see the urgence of helping our soldiers protect our country.

Purpose/Pursuasion: The purpose of this propaganda poster is to have people buy war bonds. Without anyone to buy the war bonds there will be no military to help us win the war. Also make us feel guilty about how we go about our daily lives while there are so much more important things to worry about going on.

Effectiveness: This poster is pretty effective. The use of different images and fonts and colors play a great deal in making the audience decide whether or not this poster is worth it. What makes it overall effective is the use of the little girl as its main subject. Brings people a certain hope for the future of mankind.
Visual Rhetoric Analysis Chart:
Ethos: Credibility is established by the Crime Stoppers logo at the bottom of the ad and the seriousness of situations that regard robbery. This is a reliable source to show the failure of the American Dream because it empasizes the fact that although we command ourselves as such a great country, it is the small things that trip us up. Robbery is not something to take lightly. Any small help is always welcomed.

Pathos: As you see the ad you feel frightened and angered that this is something that you have to worry about still. If this were to happen to you, you would want someone to speak up and say something to someone. This contributes to the overall effectiveness of the ad by making me feel like the person responsible for helping out when I see something wrong.

Tone: Overall tone is honest and serious. By using different stimulating images to create different emotions, the image creates a sense of not being the most humane person because you are letting these small crimes passing by right under your nose without saying a word to anyone.

Purpose/Pesuasion: "We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth."

Effectiveness: Very effective; if you were in the situation of being robbed you would want someone to stick up for you and contact crime stoppers. You would feel better because nothing bad would happen to them, due to the anonymous "contract" that is provided.
Visual Rhetoric Analysis Chart:
Ethos: The credibility of this cartoon comes from the police man and woman. Because it is them talking about our situation as a whole, the viewer knows that this is a serious matter that many people overlook. This is a reliable source for the failings of the American Dream because it shows how bad we have become as a society. Our crime rates have gone up and with that all our trust in the people we trusted the most.

Pathos: The use of the dead body outline to symbolize our fear and ditrust in everyone shows weakness and distrust. When you look at the cartoon you realize that you have been edging away from your community more because of the fear you have that something bad will happen, you become paranoid.

Tone: Humorous in a way but overall concerned about our future as a community and how we can move on from this state of fear.

Purpose/Persuasion: "Often times, when a local crime rate rises, the citizens react very strongly by increasing defense measures and apprehension of those around them. This destroys a community and hurts the nation as a whole when it occurs on a nationwide scale. Thus, this cartoon satirizes the common reactions of Americans to crime, which is an increase in fear and a decrease in peace."

Effectiveness: Effective because it shows you the importance of keeping calm in tough situations. There may be crime out there but you should not be afraid of everyone and everything because of it. Hopefully there is still hope for the future.
Visual Rhetoric Analysis Chart:
Ethos: Credible because it won a Pulitzer but apart from that because these people were actual participants in this historical event, they need not credibility, the viewer knows that this was a day history was changed. This shows failure in the American Dream because JFK was one of the more favorable Presidents and this horrible thing happened to him when all he was trying to was help America be better. By killing him, you destroyed a part of the American Dream.

Pathos: The emotions that are being portrayed in this photograph are those of professionalism with a mix of sadness. There is something important that is happening but in the end they are human and they have to mourn for the loss of a loved one just like everyone else.

Tone: Torment over what has just happened. The tone does help portray the message. It adds more emphasis to the emotions that they are feeling. All the people in the photograph are going through things that are protocol, but everyone is still in shock over what happened to the President.

Purpose/Persuasion: "Johnson assumed the Presidency upon the assassination of John F. Kennedy. Kennedy was shot and killed by Lee Harvey Oswald on November 22, 1963, in Dallas, Texas. First time a woman administered the oath of office. First and only time a President took the oath of office on an airplane."

Effectiveness: By provoking the audiences concern over the state of these people, the photograph succeeds in making me feel anger towards the person that killed the President. Said person made everyone feel really sad about what happened and how it all went down.
Visual Rhetoric Analysis Chart:
Ethos: Establishes credibility by being TIME magazine, a very famous political and world affairs magazine. But also by getting straight to the point, there is no fluff, which makes it seem professional and informative. This is a reliable source because it shows what everyone is afraid of, being robbed and getting killed in the process. It's not everyday someone points a gun at your face and that's never okay.

Pathos: Fear is the most obvious emotion that I'm feeling when looking at this photo. The eyes of the man follow you around just like the barrel of the gun. This makes me want to buy the magazine to find a way to protect myself against situations like these.

Tone: Foreboding and alarmed. This is established by the visuals and the man they ahd pose in that mask. His eyes urge you to give him all of your money; it's like he's actually standing in front of you, in the flesh.

Purpose/Persuasion: "America has been far from successful in dealing with the sort of crime that obsesses Americans day and night—I mean street crime, crime that invades our neighborhoods and our homes—murders, robberies, rapes, muggings, holdups, break-ins—the kind of brutal violence that makes us fearful of strangers and afraid to go out at night."

Effectiveness: The combination of the image and the text make for a great sense of unsafeness. You want to buy the magazine and learn how to protect yourself from the different crimes that are going on all around.

Visual Rhetoric Analysis Chart:
Subject: There are different images that cross the screen comparing different types of crimes to that of downloading a pirated movie. There is a girl sitting at her computer downloading a movie (illegally), someone snatching a lady's purse. someone trying to break into a car, etc.

Audience: The world; American population. Anyone who has ever thought about downloading a pirated movie or anyone who watches movies online. The clues that led me to this conclusion was the fact that the whole message surrounds movies. It's more of the technical part of crime. Teenagers; they seems to be the ones who o the crime.

Assumptions: Assumes that we are all criminals. That everytime we go on the computer we are downloading illegal movies.

Images: Images of certain crimes are repeated over and over to place emphasis on when they reverse the videos to show that you shouldn't commit any crimes, physically or by the internet.

Color: Colors are dark and kind of frightening in a sense. Rapid movements from video to words and back to video makes it seems like a scary soundtrack. At the beginning the girl sitting by her computers the most specific image that has lots of color and sticks with you throughout you watch the video.

Text: Uses a text that resembles handwritten items. Make it seems like anyone could've written it; they are trying to relate to the audience on an age level. All lower case words are used to make the images seem to be going quicker.
Ethos: This source is credible towards the theme of the video. They use 2nd person pronouns to demonstrate that they are talking to us on a serious basis. This wouldn't necessarily be the greatest source to demonstrate the failings of the American Dream but it wouold get the point across. Throughout the world there are many people who think they'll never get caught because they're not actually "doing anything" but the videos shows you that's not how it is.

Pathos: The background music playing throughout the video was a mixture of angry "hip-hop" beats. It gave you the sense of being in a very dramatic music video but the use of the other crimes helped the viewer understand what was right and what was wrong.

Tone: The tone is urgent and determined. The people that made this video want piracy to stop being a problem. Piracy is something that should not be a problem but here it is being talked about in a video to try to prevent it. The tone does help portray the message because all they want is for piracy to stop and that's not such a hard thing to do.

Purpose/Persuasion: Stop the world from dowloading pirated films because it is illegal and you could get into serious trouble, like you would for any other crime.

Effectiveness: This video is moderately effective. It is effective in the message that it is trying to convey but not so effective because the video itself is outdated and there so much newer technology now and the video does not include any of that; people cannot relate as well as they did when this video first came out.
Works Cited:
Gray, Lisa. “Deliver Us from Evil.” Pinterest. Lisa Gray, 14 Jan. 2009. Web. 15 Oct. 2015.
Hoedl, Frank. “Rob.” Crime Stoppers. Ads of the World, n.d. Web. 15 Oct. 2015.
Parker, Jeff. “Crime Rate.” Government Project -Crime. N.P., 2009. Web. 15 Oct. 2015.
“Piracy it’s a Crime.” YouTube. YouTube, 4 Dec. 2007. Web. 15 Oct. 2015.
“Swearing-In Ceremony for President Lyndon Baines Johnson.” Joint Congressional Committee on Inaugural Ceremonies. Joint Congressional Committee on Inaugural Ceremonies, n.d. Web. 15 Oct. 2015.
“The Nation: THE CRIME WAVE.” TIME June 1975. Web. 15 Oct. 2015.
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