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Online Success

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by

Chrissy Poitras

on 16 January 2016

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Transcript of Online Success

Online Marketing
Next Steps:
SUCCESS DOESN'T SIT AROUND
Tips To Get Your Work Out There
2009
we opened Spark Box Studio.
- A community print studio
- Artist residency
- And educational facility
First let us introduce ourselves. We are Kyle Topping & Chrissy Poitras,
owners of Spark Box Studio.
Four years later we:
- Own a home and studio
- Have hosted over 100 artists in our residency
- Have hosted dozens of art workshops and community projects.
- Have published five issues of Square2 Magazine
- Have been featured on international blogs and magazines
Through the Process
We Learned ...
About Business Plans & Purchasing a business license
The Importance of Creating New Partnerships
Becoming Comfortable with Networking
The Most Important Was:
WEBSITE
FREE vs PAID?
BLOG vs WEBSITE?
Wordpress, Tumblr, Blogger, Cargo Collective OR Other Peoples Pixels, Indexhibit, Icompendium, Carbonmade, Krop
Making regular updates, showing works in progress OR adding to the page as new work is completed and updating when necessary.
SOCIAL MEDIA
FACEBOOK
Personal Profile vs Professional Page
TWITTER
A cocktail party where you have a chance to network.
LINKEDIN
Professional networking space.
PINTEREST
A database for new ideas.
INSTAGRAM
New work.
ONLINE GALLERIES & SHOPS
GALLERIES
Behanced, Saatchi, Flickr, Coroflot
SHOPS
Etsy, Society6, Big Cartel
REMEMBER
Images, pricing, profile, status, & bio
Once your online space has been created
Start contacting bloggers with sites that feature artwork regularly (ex. The Jealous Curator, Art Hound, Design Sponge, Booooooom, etc.).
Try applying to online exhibitions (ex. Little Paper Planes, Buy Some Damn Art, etc.)
Enter an online competition (ex. Saatchi Online Showdown)
Still need more information?
ART / CRAFT
- sparkboxstudio.com
- artbusiness.com
- etsy.com/blog
- joannemattera.blogspot.ca
- ohmyhandmade.com
WRITING
- alexandrafranzen.com
- themiddlefingerproject.org
GENERAL / SOCIAL MEDIA
- marieforleo.com
- lkrsocialmedia.com
- socialtriggers.com
Full transcript