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Kasia Wozniak

on 16 June 2011

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Transcript of Co-creation

Stitch & Wear Being a clothes designer
is not a dream anymore,
it’s reality...
your reality! on-line tailor shop Thank you! Young original people
with wide imagination Virtual fitting room iPhone application:
clients can upload their designs Co-creation Inspirations RbkCustom.com Nikeid.com Ideo.com Digital Designer Dulux.pl Electrolux.com Peugeot.com Contests Single releases Customized tag what ? business strategy emphasizing ongoing of mutual firm-customer value why ? customers no longer satisfied with making yes or no decisions ongoing revenue and learning
enhanced market performance drivers for the firm loyalty relationship customer word of mouth personalised, unique experiences engaging customers in product design designers can no longer design products alone driving concept in social media and marketing techniques customers' own video advertisements Converse.com ambassadors buzz agents smart mobs co-creation marketing:
social and consumer communities became Apple.com exchange of play lists through iTunes Lego.com Mousepainter mass collaboration and open source innovation interactive building experience BlueNile.com collaboration between consumers and retailers to create a product that consumers really want, rather than products retailers want to sell you. Adidas.com Co-created value:
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