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Cake Face

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by

Valery Freeland

on 29 May 2015

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Transcript of Cake Face

Purpose
Make up is a tool that helps give confidence. Some people may depend on make up to a point where they hide behind it. We believe that it shouldn't be used to change your features but instead used to accentuate your natural beauty.

To achieve this, we tailored the make up style according to the model's facial features and added a touch of moisturizer and foundation rather than using a "set look" to give them flawless skin to match an equally flawless person.
Models
One for each race:
Caucasian :
Caroline J (G12)
African American :
Taina P (G9)
Chinese :
Janice P (G12)
Korean :
Lauren L (G10)
Japanese :
Yuzuki O (G11)
Indian :
Krissie M (G11)
Cover :
Emma L (G12)

Plan: Schedule
Model Interview Questions
How often do you wear makeup?
Why do you wear makeup?
Does it make you feel more attractive/confident?
What kind of make up do you use? (foundation, eyeliner, mascara, etc.)
Do you change your style (of makeup) depending on the location/atmosphere? Why?
Would you ever stop wearing make up?
Development
create an all digital interactive magazine with videos
lessened the flow and character of the magazine.
print it out
physical copy
Why Cakeface
Cake Face :
One who wears excessive amounts of make up (specifically foundation and cover-up) making it look like you can scoop or scrape it off their face with a fork (like eating cake).
Cake Face
Preconceptions
&
Misconceptions
Valery
Anisha
Rachel
Role:
Art
Photography
Research
Video
Makeup
Strengths:
Weaknesses:
I wanted to be a part of this project because I have an interest in makeup and photography. I have little experience using both so working with Rachel and Anisha really helped me grasp the basics. I will definitely continue to research and practice applying makeup.
Role:
Art
Photography
Digital
Makeup
Strengths:
Weaknesses:
Role:
Art
Photography
Design
Research
Video
Makeup
Group Success & Fails:
(strengths/weaknesses)
I took interest in this project because I believe that the idea of self confidence is a very big issue for teenagers in high school and it also gave me an opportunity to practice and utilize my skills and hobbies.
Strength:
Weaknesses:
Leader
Creative
Motivation
Prior Knowledge
InDesign
Stubborn
Last-Minute Worker
Easily Distracted
Team Player
Fast Learner
Flexible
Hard Worker
Creative
Organization
Communication
Writing
Fast learner
easily distracted
bossy
inexperienced with InDesign
Psychology based
Digital
Time
Topic (opinionated)
Availability
resources
people to interview/get information from
each other's schedules
"Photoshop"
defeats the purpose of project


Questions We Asked Ourselves
Anisha Rachel Valery
What we mean by 'Natural'
Sticking to goals
Flexible
Approachable
Communication
us
models
Easily distracted
Disagreement
Time management
magazine typo
I wanted to be a part of this project because it made me question the morality and purpose of makeup. I was also interested in whole process of creating a magazine.
Although wearing makeup is not 'natural', we refer to our look as 'natural' because the purpose of the makeup is to enhance rather than change. Natural makeup gives the user a clean face and erases blemishes or any areas they are self-conscious about.


Research/Planning
Reflection
Magazine
Prints
Video
Self learning
Opinion
Tips
Full transcript