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Mapping e-Book

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Jaehyun Lee

on 13 May 2015

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Transcript of Mapping e-Book

[Tablet PC] Apple’s iPad
[e-Book Reader] Amazon’s Kindle, B&N’s Nook
- Device Manufacturers
- Distributors
- Content Providers: Publishers

- Conservatism: Gutenberg Elegies (S. Birkerts, 1994)
- Technophilia: Enthusiasm for e-Book

- change of textuality
- change of writing & reading space
- change of the medium of book
- transformation of mediascape
Issue – Virtualization of the “Page”
Beyond Gutenberg Elegies
New Writing Space
Mapping e-Book:
Prof. Lee, Jae Hyun
Dept. of Comm., SNU

History of Writing Technology
Writing Space (Bolter, 2001)
- “A writing space is generated by the interaction of
material properties and cultural choices and practices”
- a manifestation of “the mind itself”
Writing Technology (Bolter, 2001)
- “a technical state of mind in using tools and materials”
- “methods for arranging verbal ideas in a visual space”

History of Writing Technology
1. from Tablet to Scroll
2. from Scroll to Manuscript Codex
3. from Manuscript Codex to Printed Codex
4. from Codex to Electronic Writing
Definitions of e-Book
Digital Book
“a large structured collection of bits that can be
transported on CD-ROM or other storage media or
delivered over a network connection”
.... contents

e-Book Reader
“a combination of hardware and software ranging from
dumb terminals to Web browsers on personal computers
to the new book reading appliances”
1. S/W: e-book applications – for PC, Tablet, Smartphone
2. H/W: dedicated e-book reader – Kindle, Nook

Book Metaphor
- Linguistic Codes + Bibliographic Codes (McGann, 1991)
- Shillingsburg (1996) ... Essentialist!
“If the text is stored accurately on a second storage medium,
the text remains the same though the signs for it are different.”
Physicality / Materiality of Textuality
- Web archiving of William Blake’s illuminated manuscripts
- from Newspaper to Internet Newspaper
What happens when printed book converted into e-Book?
- Textuality - Materiality
- “Traversal” (Aarseth, 1997)
“nontrivial efforts is required to allow the reader to traverse the
text” – ergodic literature
- Interfacing Discipline
- “Multi-platform Media Events” (Roscoe, 2004)
“Delivering a range of content across various platforms, utilising
television, the internet, mobile phones, and digital and
interactive screen devices”
- “Multiplatforming” (J.-H. Lee, 2006)
- Map Metaphor
- “different versions of the same media object can be generated at
various sizes or levels of detail” (Manovich, 2001)
e-Book’s Multiplatforming
- Smartphone, Tablet PC, Desktop PC
- Apple’s iBook app
iPhone – iPad – Apple TV(?)
Issue – Multiplatforming & Scalability of Text
“a rectangular surface containing a limited amount of information,
designed to be accessed in some order, and having a particular
relationship to other pages” (Manovich, 2001)
History of Page Principle
- Papyrus Roll – “column”
- Parchment Roll - leaf
- Manuscript Codex – aesthetics of illuminated manuscripts
- Printed Codex: “icon of literate culture”
Page of e-Book
- Multimediality
- “Virtualization of the Page” (Manovich)
- Hybridization of Spatial & Temporal Organization
- Openness, Extensibility
Issue – Materiality of e-Book
What is e-Book Now?
Conventional Reading Practices
New Reading Practice – Social Reading
Social Reading
- Sharing of Opinions Before & After Reading
- Sharing of Opinions While Reading
: Amazon’s Kindle 2.5 – “Popular Highlights” feature
Mediated Sociality
Immediate → re-mediated
Social Network → Social + Textual Networking
Text Community
cf. “1G Virtual Community” (Stone, 1996)
Depth of Reading
Skip & Jump Reading(?) – Shallow Reading (Carr, 2010)
e-Book and Renaissance of Reading
- Lazarus Device?
e-Book and MediaScape
: Functional Reorganization
- PC - Production
- iPad - Consumption
- iPhone - Communication
e-Book, New Writing Space
- Multimedia Space
- Network Space
- Collage Space

What is the so-called Book?
- Book-like, Book-genic
Issue – Remediation of Print
“the formal logic of by which new media refashion
prior media forms” – interface, representation, social status
(Bolter & Grusin, 1999)
1. respect = borrowing, imitation
2. rivalry = refashion, improvement
- the name of ‘book’, bookshelf metaphor
- page, linearity
- “literate mind” (Ong, 1982)
- search, link
- seamless integration of multimedia, modularity
- “social”
: Two Transformations
1. “Software Player”
- separation of Content and Device
- similar to Music, Computer Game
2. Screen Media
- Page to Screen (Snyder)
- 4th Screen – MSD
- following Television, PC, Mobile
- from Readership to Spectatorship
Multiple Reading
- Shallow Reading (Carr, 2010)
- Non-Linear Reading
- Hyperattentive Reading
- Haptic Reading
- Attention → Distraction
- Confilcts (Manovich, 2001) cf. HCI – multiple windows
between Immersion vs. Operation
between Representation vs. Control
Immediacy – Hypermediacy
- “looking-through” vs. “looking-at” (Lanham, 1993)
Sensory Modalities
- Eye & Mouth → Eye only → Eye & Hand
- “Haptic Vision” (Richardson, 2009)
New Reading Practice – Multiple Reading
Text 2.0 and Augmented Reading Technology
- German Research Center for Artificial Intelligence, DFKI
- Using Eye-Tracker Tobii
- Augmented Text & Reading
- Apple purchased this technology last year!
Textuality of Augmented Text
- Information-Added Text
- Palimpsest: Vertical Extensibility, Multi-Layered
- Text 3.0
Scriptura Continua → Modern Text → Augmented Text
Augmented Reading
- 3rd Reading Practice!
Reading Aloud → Silent Reading → Augmented Reading
- Information Overload or Unload? – distraction
Reading Aloud
- Tradition of Orality
- Slow, Laborious, Externalized
- Textuality: Scriptura Continua
Silent Reading
- Tradition of Literacy
- Faster, Easier, Internalized
- Mid-12C, Scholars in Universities
14C, Lay Aristocracy
15C, “silent reading was the norm” (Chartier, 1989)
16C, “The Other Revolution – The Revolution in Reading”
- Conditions for ‘Privatization’ of Reading (Chartier)
1. Ability to Read without Pronouncing the Words
2. Communal Constraints while Reading in a Library
3. Changes of Textuality – Space, Marks, etc. (Saenger, 1997)
New Reading Practice – Augmented Reading
Reading Practice
Beyond Gutenberg Elegies
History of Writing Technology
Clay Tablet
Wax Tablet
Papyrus Roll
Illuminated Manuscripts <Books of Hours>
Gutenberg Bible, 1455
What is e-Book now?
Marginal Notes
Kindle - Popular Highlights
Bookwheel - Ramelli, 1588
DFKI - Text 2.0
e-Book: Prospect
Definitions of e-Book
Issues - Textuality
Reading Practice
The Essential Passages Directly Pointing at the Essence of the Mind, 1377
Full transcript