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The Evolution of MTV

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by

Jenna Hoffman

on 1 April 2011

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Transcript of The Evolution of MTV

The Evolution Of MTV August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken on camera by John Lack, one of the creators of MTV. This introduction was immediately followed by the music?video clip Video Killed the Radio Star, featuring a band called the Buggles. Works Cited in the 80's mtv was all about bringing current rock n roll along with other musical experiences to the general public. Originally MTV chose to broadcast music videos along with current news on popular bands. Jones, Steve. "MTV: The Medium was the Message." Critical Studies in Media Communication 22.1 (2005): 83-88. Academic Search Complete. EBSCO. Web. 28 Mar. 2011. http://www.museum.tv/eotvsection.php?entrycode=musictelevis MTV has diversified its musical offerings, most notably into rap, dance music, and heavy metal. To some extent these genres have been segregated into their own program slots, for example VH1, CMT, MTV2, BET, TNN. Since MTV began to change their format because other stations were getting better ratings. MTV has become a full service network, offering reality shows, cartoons (specifically Beavus & Butthead), gameshows, sitcoms, docmentaries, etc. Through the years, as the non-music video shows became more and more popular, the networks started to develop more and more programs that did not involve music videos until they spread across the networks and almost entirely took over. This is the current state of those networks, because this is the format that the audience responds to the most and the format that brings in the highest ratings. Music videos are still shown on these networks, but not even close to the way that they were in the early years. http://www.bgsu.edu/departments/tcom/faculty/ha/tcom103fall2004/gp4/gp4.pdf
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