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Copy of Blue Ocean strategy

Book review Imagineering
by

Megha Jha

on 4 July 2013

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Transcript of Copy of Blue Ocean strategy

Blue ocean strategy
How to create Uncontested market space and make the competition irrelevant
W. Chan Kim & Reneé Mauborgne
Content
Creating blue oceans
Value innovation: The cornerstone of Blue ocean strategy
Red ocean vs. Blue ocean strategy
Part one: Blue ocean strategy
The strategy canvas
The four actions framework
The three characteristics of a good strategy
1. Focus
2. Divergence
3. Compelling Tagline
Formulating the Blue ocean strategy
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
Reconstruct market
boundaries
Path 1: Look across alternative industries
Path 2: Look across stragegic groups within
industries
Path 3: Look across the Chain of buyers
Path 4: Look across complementary product
and service offerings
Path 5: Look across functional or emotional
appeal to buyers
Path 6: Look across time
Part 2:
Part 1: Blue ocean strategy
creating blue oceans
Value innovation: The cornerstone of Blue ocean strategy
Red ocean vs. Blue ocean strategy
The strategy canvas
A new value curve
The three characteristics of a good strategy
Part 2: Formulating the Blue ocean strategy
Reconstruct market boundaries
Conclusions
Uncontested market space: very abstract
Reinventing the business model, they make it sound really easy
Very obvious use of examples
clearly written
Interesting new way of looking at the market
Full transcript