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WANTS and NEEDS

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by

Miss Japlos

on 16 January 2016

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Transcript of WANTS and NEEDS

WANTS and NEEDS
How are your WANTS
created?
Maslow's Hierarchy of Needs
THEORIES ON NEEDS
Three Core Values of Development
INCREASED FINANCIAL CAPABILITY
CHANGING
TASTE
DEMONSTRATION EFFECT
Alderfer's ERG Theory
WANTS
VS
NEEDS
Things, which even if unmet, will not threaten our survival.
Things which are necessary for us to survive; Universal
- By Abraham H. Maslow
Lower level of needs must be satisfied first before those on top.
- By Clayton P. Alderfer
Existence Relatedness
and Growth
Needs in diff. levels may be pursued at the same time
- By Michael P. Todaro &
Denis Goulet
Development is related
to human needs, and
are sought by all.
EXISTENCE
RELATEDNESS
GROWTH
Safety
Physiological
Internal Esteem
Social
Self-actualization
External Esteem
SUSTENANCE
The ability to meet basic needs
SELF-ESTEEM
Being a person; May vary across societies
FREEDOM
The ability to choose
It is natural for us to imitate others.
We tend to spend more when we get more money.
New cultural influences may influence groups of people to want new things.
Full transcript