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COMM 412: What is Rhetoric

Campbell and Bitzer
by

Kristen McCauliff

on 19 January 2016

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Transcript of COMM 412: What is Rhetoric

Exigence:
outside action that requires rhetoric
imperfection that calls for urgency
Audience:
People capable of being influenced by rhetoric
Constraints:
Part of the situation and can constrain decision and action
Rhetor and his/her method
Situation
Vocab
Situational
Obtain character from circumstance
Embedded in the historical context
Natural occurrence that invites an utterance
Pg. 5

Pragmatic
Rhetoric creates discourse which alters the situation
Rhetoric=Pragmatic (Similarity to Campbell)
What is Rhetoric?
Watch:
Connects act to context
Not totally subjective or objective
Based on a text
Based on understanding and evaluation
Tools in your toolbox
Good Criticism:
Herbert Wichelns—rhetoric v. English (1920’s)
World War II
Aligns speech with history, politics
Less aesthetic and more symbolic and ideological
History
Week Two
A rhetorical perspective and situation
You are a keynote speaker at your party’s national convention
You are relatively unknown
You are speaking on an issue that is controversial and many people in the party disagree with your position

What are the exigence, constraints, and audience?
Situation
Combination of persons, events, objects and relations presenting an exigence to which discourse can response
Exigence
Audience
Constraints
What is the Rhetorical Sitaution?
Is this “rhetoric”?
What are the rhetorical purposes?
What ways does she function as a critic and a rhetor?
How does she underscore the 7 P’s?
Answer:
Public
Propositional
Purposive
Problem-Solving
Pragmatic/Practical
Poetic
Powerful
7 P’s
Interested in what influences and persuades people
Focuses on social truths—advocates one interpretation over another
Why is objectivity valued more than subjectivity
Can true objectivity be achieved?
Rhetorical Perspective Defined
“Criticism is never wholly impartial and objective….criticism is always partly persuasion”
Campbell Claims
Study of what is persuasive
Messages with
INTENT
and
IMPACT
Rhetoric
Rhetoric is called into being by a situation
It invites a fitting response
The situation prescribes the response (type/style/content of the speech)
The exigence is located in reality and are public
They are organized and understandable (war)
Situations exist and either mature, decay or persist
6 Features of a Rhetorical Situation
*Note: On an exam, I will expect you to have a definition of rhetoric and know who to attribute that ideas to!*
Full transcript