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COMM 412: What is Rhetoric
Transcript of COMM 412: What is Rhetoric
outside action that requires rhetoric
imperfection that calls for urgency
People capable of being influenced by rhetoric
Part of the situation and can constrain decision and action
Rhetor and his/her method
Obtain character from circumstance
Embedded in the historical context
Natural occurrence that invites an utterance
Rhetoric creates discourse which alters the situation
Rhetoric=Pragmatic (Similarity to Campbell)
What is Rhetoric?
Connects act to context
Not totally subjective or objective
Based on a text
Based on understanding and evaluation
Tools in your toolbox
Herbert Wichelns—rhetoric v. English (1920’s)
World War II
Aligns speech with history, politics
Less aesthetic and more symbolic and ideological
A rhetorical perspective and situation
You are a keynote speaker at your party’s national convention
You are relatively unknown
You are speaking on an issue that is controversial and many people in the party disagree with your position
What are the exigence, constraints, and audience?
Combination of persons, events, objects and relations presenting an exigence to which discourse can response
What is the Rhetorical Sitaution?
Is this “rhetoric”?
What are the rhetorical purposes?
What ways does she function as a critic and a rhetor?
How does she underscore the 7 P’s?
Interested in what influences and persuades people
Focuses on social truths—advocates one interpretation over another
Why is objectivity valued more than subjectivity
Can true objectivity be achieved?
Rhetorical Perspective Defined
“Criticism is never wholly impartial and objective….criticism is always partly persuasion”
Study of what is persuasive
Rhetoric is called into being by a situation
It invites a fitting response
The situation prescribes the response (type/style/content of the speech)
The exigence is located in reality and are public
They are organized and understandable (war)
Situations exist and either mature, decay or persist
6 Features of a Rhetorical Situation
*Note: On an exam, I will expect you to have a definition of rhetoric and know who to attribute that ideas to!*