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Woolworths: MTDTD

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by

Jessica Forster

on 27 June 2014

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Transcript of Woolworths: MTDTD

SOLUTIONS
THE PROBLEM:
Women Disempowerment
Women experience disempowerment in various areas of their lives, such as:
GENDER INEQUALITY
, both due to:
Cultural Power Relations

(i.e. Where the man is not only seen as the overseer and head of the household, but is seen as more important and is granted more opportunities, such as an education and a career)
which makes women feel inferior and trapped in a cycle of being the typical child-bearer and left to do 'kitchen' jobs (a stereotype STILL prevalent in society nowadays.
Also, women are often
not granted employmen
t, as men are generalised to be more capable of doing a job, leading to inferiority and injustice and yet again a cycle of unemployment. This means that they cannot earn a fixed income to support themselves, even if they wanted to.
Research:
(Proof of women disempowerment/Gender inequality)
The fact that
Gender Equality
, focusing on
women empowerment
, is the 3rd Millennium Development Goal, set by the United Nations shows that it is a global problem.
(
un.org/millenniumgoals/gender.shtml
)
Women Walk of Fame
Creating a pathway in a public area that celebrates and uplifts women, by having their hands imprinted into wet cement, much like the stars in the Hollywood Walk of Fame.
wildnatureimages.com/images%202/060309-015..jpg
MAKING THE DIFFERENCE THROUGH DESIGN
THE PITCH
Full transcript