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How to succeed in the mobile application market for games?

Master thesis
by

Tim de Koning

on 25 September 2012

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Transcript of How to succeed in the mobile application market for games?

Database research
Android applications Back in the days.. How to succeed in the mobile application market for games? Methods Results Rating of the application
Number of reviews
Price (€)
Days on the market Games area Downloads Revenues 2010 2011 2010 2011 Most downloaded application categories Time spent on mobile applications Data Number of downloads
Rating of the app
Number of reviews
Size (MB)
Price (€)
Interaction In-app purchases
History developer
Multiple apps
Second launch
Number of updates
Control variables Correlation
Regression B= 305077.40
B= 23.87
B= - 208581.36
B= 1194.94 p=.015
p=.000
p=.006
p=.009 Implications Limitations / Further research Analysis Final critical note User Experience (UX)
Pricing
Word-of-mouth
Brand Conviction 500 Applications Six categories Quota based sampling Sample size
Android OS
Games applications only
Data collection Nowadays..
Full transcript