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FOOD ADVERTISING

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by

Luz Barrios

on 8 November 2013

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Transcript of FOOD ADVERTISING

FOOD ADVERTISING
DON´T BELIVE ALL YOU SEE
Photographers uses tricks to get better food color and brightness to food, such as dyes or spraying with non-edible oils.
WHAT IT IS?
Is the promotion of food
products and ventures
through a variety
of media
Food stylist: It's their job to make the food you see in advertisements look
great. But when you find out how they do it, you just might lose your appetite.
Fast Food: Dont buy it!
Milk in cereals advertising is usually glue
Ice-cream is substituted with mash potatoes or lard mixed with sugar
MISLEADING ADVERTISING
Is the promotion that exaggerates the qualities of a product to believe that it consumption benefits will be achieved, instead that they are bad for health
This kind of advertising is not as regulated as in other products like alcohol
FAST FOOD ADVERTISING
MOST COMMON PUBLICITY MEDIA
•TV Commercial
• Print media
• panoramic Ads
• Sponsored Events
• Product positioning in movies and television
• Clothing brands
• Ads that guide drivers where to find a nearby restaurant
SPONSORSHIP
Sports: McDonald's is one of the largest sponsors, with affiliations to the NHL, the Olympics and the FIFA World Cup. Several companies, including McDonald's, Burger King and Pizza Hut also sponsored NASCAR teams.
TV:Some fast food companies sponsoring television programs. Domino's Pizza has sponsored the transmission of The Simpsons on Sky One in the UK for many years.
HAVE YOU EVER IMAGIN?

As children’s online activity has risen, massive corporations like McDonald’s have also designed child-focused websites, complete with video games that teach children brand recognition, that are getting hundreds of thousands of young visitors a month. In the month of February 2011, 350,000 children under the age of 12 visited McDonald’s two main websites, HappyMeal.com and McWorld.com.
DID YOU KNOW THAT...

According to data compiled by the nonprofit health organization Food & Water Watch, children see more nearly 5,000 TV food ads every year, and teenagers get bombarded by almost 6,000 annually.


"Cholesterol free"
What you think it means: Heart-healthy!
What it really means: Cholesterol's only in animal products, but the cholesterol-free stamp is frequently used on plant-based foods that would never contain it.. Junk food is naturally cholesterol-free which doesn't make it heart-healthy.
A green label
What you think it means: "Go ahead; it's OK to eat me."
What it really means: Nothing. "Green is a found-in-nature color, so we associate it with health, even when we shouldn't," One study in the journal Health Communication found that consumers are more likely to think a candy bar with a green label is healthier than those with white or red labels--even if they have identical calorie counts

Reduced sodium
What you think it means: The food is low in sodium.
What it really means: The food contains less sodium than the original product. Other versions of the phrase sound the same but mean different things: low in sodium or less sodium (at least 25% less than the original), light in sodium (50% less than the original) and low sodium (140 mg or less of sodium per serving).

“With added vitamins”
What you think it means: Comes with all the benefits of fruits and veggies
What it really means: Vitamins A, C, E and the Bs are added to cereal, fruit snacks "Science shows that separating vitamins and minerals from one food and putting them in another doesn't offer the same disease-fighting benefits,"

“Hormone-free chicken”

What you think it means: Dinner is healthy and eco-friendly.
What it really means: Not much. "Hormones aren't approved for use in chicken or pork, so packages labeled hormone-free are true, but the animals wouldn't have been given hormones!"

Made with sugar” or “Natural sweetener”
What you think it means: It doesn't contain high fructose corn syrup (HFCS), the really bad sugar.
What it really means: It's got a lot of sugar. Even sodas are getting in on the HFCS hate because you're more likely to buy ones that contain more natural sugar. Still, "eating too much sugar in any form contributes to excess calories that cause weight gain
Calories per serving”

What you think it means: The number of calories in the package
What it really means: Exactly what it says. There may be, say, 100 calories in a serving of that iced tea, but the bottle--which looks drinkable in one sitting--may contain two or three servings, leading to twice or three times the calorie consumption.

“Organic"
What you think it means: Healthy and delicious
What it really means: At least 70% of the ingredients must be organic to boast "made with organic ingredients" or be made with 95% organic ingredients . But organic doesn't mean low-calorie.
“Now with 30% less fat”
What you think it means: Less fat to help me lose weight
What it really means: The company took out some fat and replaced it with something else, like sugar. "This retains the food's flavor,"
Full transcript