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Transcript of English Presentation
Total’s worldwide operations are conducted through three business segments:
Upstream, Downstream and Chemicals.
• Upstream includes oil and gas exploration and production, Gas & Power
and other energy sources.
• Downstream covers refining and marketing, along with trading and shipping.
• Chemicals comprises various activities, including Base Chemicals
(Petrochemicals, and Fertilizers) and Specialties for industry and the consumer market.
Keys Figures :
• Fifth largest publicly-traded integrated international oil and gas company in the world
• First largest capitalization on the Euronext Paris and the Euro zone: €92.3 billion at December 31, 2008
• 97,000 employees
• Operations in more than 130 countries
• Exploration and production operations in more than 40 countries
• Producer of oil and gas in 30 countries
• Approximately 540,000 French individual shareholders
• 2008 sales: €179.9 billion
The Chemicals segment includes Base Chemicals (petrochemicals and fertilizers) and Specialty Chemicals (rubber processing, resins, adhesives and electroplating activities) intended for the industrial and consumer markets. Upstream :
The Upstream segment includes the exploration, development and production of hydrocarbons as well as the production of natural gas and LNG (liquefied natural gas). The Group is also committed in developing new energies as part of its Upstream activities.
The Upstream segment is organized around two divisions:
Exploration & Production and Gas & Power.
COMPETITION'S STUDY :
Total is the fifth biggest oil Group behind:
- Americans Exxon Mobil and Chevron Texaco
- English-Dutch Royal Dutch Shell
- British BP CUSTOMER'S PRESENTATION :
Asian continent represents 30 % of the consumption, followed closely by North America (28 %), Europe (19 %) and Russia (10,5 %), while at the same time, the Middle East (5,1 %) and Africa with 3,1 % only stand back.
This represents a considerable stake for Total which has to try hard to satisfy the whole very heterogeneous clientele.
The consumers of oil productions are the ones who use :
At the transport level :
At the level of the housing environment :
- gas cylinder for the cooking(kitchen)
- the heating
At the industrial level :
- the industrial boilers
- power plants
- the public works
- the agriculture (tractors, agricultural machines, heating of greenhouses).
1924 > COMPAGNIE FRANÇAISE DES PÉTROLES (CFP) IS CREATED
For the first time, France has the resources to develop a strong presence in the oil industry.
1928 > AN AGREEMENT CREATING THE IRAQ PETROLEUM COMPANY IS SIGNED
Right from the beginning, CFP sees itself as an international enterprise with a focus on the Middle East.
1951 > PRODUCTION STARTS UP AT PETROFINA’S ANTWERP REFINERY
It’s now the Group’s largest refinery, flanked by a petrochemicals complex.
1954 > THE TOTAL BRAND IS INTRODUCED
An international network of service stations is launched which now boasts a retail presence in a large number of countries worldwide.
1998 > BEGINNING OF MERGERS THAT WILL END UP TO THE PRESENT TOTAL GROUP
TOTAL merges with PetroFina, then with Elf the following year, to become the fifth largest oil company in the world today.
2006 > ARKEMA SPIN OFF
It marks the end of the diversification strategy begun by Elf and TOTAL in the early 1970s. A greater competition:
- the markets of the energy are more and more competitive
- further to the fit of the price of the barrel of oil, the present companies on this market were engaged a price war
- oil companies face the progressive arrival of small tankers, "junior" companies (examples: Carrefour, Cora) or state-owned companies THE END Downstream :
The Downstream segment is experiencing a strong fall in demand and the business
environment is certain to remain tight in the short term. Our aim in this segment is
to continue to make our industrial plant more competitive.