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The Geography of a Breakfast food
Transcript of The Geography of a Breakfast food
AP Human Geography
Frosted Flakes are produced globally with raw materials in factories.
Frosted Flakes are produced
: The US, Canada, England, South Africa, Mexico, Ireland, Sweden, The Netherlands, Denmark, New Zealand, Norway, Venezuela, Colombia, Brazil, Switzerland and Finland
They consist mainly
: Corn, Sugar, Malt Flavoring, Salt, and High Fructose Corn Syrup
Corn requires warm, sunny weather
Sugarcane requires a tropical climate
Malt Flavoring includes: rice, which requires wet, warm weather
: wheat, which requires a cold, temperate climate
An average corn farm is 441 acres(agday.org)and is usually a corporate farm or family owned
An average sugarcane farm is 247 acres (agmrc.org) and is usually a corporate farm
An average rice farm is 5 acres in Asia and 450 acres in the US (ageconsearch.umn.edu)
and is usually privately owned or a corporate farm
An average wheat farm is 620 acres (afpc.tamu.edu) and is usually privately owned
All of the crops grow better in nitrogen-rich soil
Wheat and Corn are sprayed excessively with fertilizers
Irrigation is used for all of these, with rice fields usually being under constant water
Frosted Flakes are produced in the previously listed countries because of proximity to markets, airports, and proximity to crops needed for production.
1906 Corn flakes first produced by Kellogg's (kellogghistory.com)
Hope to start a successful business drove the creation of the cereal
the various green revolutions heavily affected the production of crops
GMOs have changed conditions and practices by allowing bigger, more resilient crops to be grown.
Privately owned farms and large corporations such as Monsanto usually provide Kellogg's with their raw materials.
-Cereals accounted for $16 Billion dollars worth of revenue in 2013
-Food-related industries brought in $775.8 Billion dollars in 2013, at 4.8% of the total GDP of the US (www.ers.usda.gov)
-60% of Kellogg's revenue is made in the US, with most production also happening in the Americas and Europe
-Market appeal as a breakfast food
*Flat areas and controlled watering of crops helps regulate the crops and reduce waste
*Cheap farmland, low minimum prices for corn,
and low transportation costs support production
of Frosted Flakes in the US
Frosted Flakes are produced in factories located near markets to reduce the distance between final boxing and markets, and are transported by truck or plane for fast shipping.
-Cereal quickly becomes stale
-Boxes can become damaged and deemed "undesirable"
-efficient stocking is used to prevent waste
The US, Europe, and in general developed areas of the world are the largest markets.
Frosted Flakes are marketed extensively towards a younger demographic in a colorful manner with a kid-friendly character (Tony the Tiger).
-Child-friendly advertising is used
-vibrant colors draw the eyes
-Simple, rhyming language
The large, humanized cartoon tiger and vibrant colors convey a sense of innocence.
Is it Environmentally Stable?
Since wheat is over produced, it being genetically modified, Cereal is an unsustainable market.