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Marketing for Engagement

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by

Kristen Dufauchard

on 27 November 2013

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Transcript of Marketing for Engagement

Engagement Marketing
1) Make audience feel valued
2) Encourage feedback
3) Build Relationships
4) Make the call-to-action clear
Media Forms Discussed
Email Marketing
Mobile Voice Marketing
Event
Marketing
Mobile Apps
Social Media
Video
Print Media
Talk "with" not "at"
Activity
Find a Partner
Email
Easy Integration
Mobile Voice &
App
Marketing Tools
NO Spam
Encourage Audiences to Come Back
Keep the audience's benefits in mind
Events
Build Trust
Know Your Audience
Integrate for Publicity
Let Them Experience Your Brand
Marketing for Engagement: Not Just Numbers
Kristen Dufauchard
Joshua Howard
Encourage feedback and promote value
Give a Direct Call-to-
Action
Pay Attention to Tracking Patterns
Facebook
Ads
Twitter
@Handle
140 characters or less
#LCTCSMarketingengage
#winning
#Go4BRoke
Social Media Platforms:
Hootsuite
Apps/Communities
Contests/Images
YouTube
Schedule your message
Target your message
Keywords
Lists
Searches
Analytics
Platforms
Apps
Short 2-3 minute segments
Start a community
Subscriptions
#LCTCSMarketengage
Social Media Tools
Kristen Dufauchard
E: kristen@figure8consulting.com
C: 504/994-4074
W: 225/216-8239
Contact Us
Josh Howard
E: josh@2BRokeguys.org
C: 225/247-3343
W: 225/216-8554
www.about.me/joshwhoward
T: @_2BRokeGuys & @joshwhoward
F: facebook.com/joshwhoward
Print Media
K-I-S-S
Survey
www.figure8consulting.com
T: @kristen_PRgirl
F: facebook.com/kristendufauchard
Activity
Use 2 of the presented media forms to create a 2-way communication strategy for one of the following scenarios:
registration
crisis communication
start of school
campus event
Let us know how we did...
QUESTIONS?
...and get ready to Harlem shake!
Examples
Good:
The #SGA debate tonight in the union at 7:00p.m.

Better:
Do you have questions for the candidates in tonight’s @GoLCTCS debate? Ask here by RT. Hear your answers at 7pm in the union. #SGAdebate
Full transcript