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Design Principles: CARP

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Lindsay Orellana

on 13 April 2015

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Transcript of Design Principles: CARP

Design Principles
Avoid Elements that are merely similar
If the elements are not the same make them very different
Contrast is usually the most important visual attraction on the page
This is what grabs your readers attention!
Nothing should be placed arbitarily
Every element has visual connection to another
good alignment creates a clean sophisticated look
Repetition can be thought of consistancy
repeat certian elements such as colors, shapes, textures, fonts
unifies and makes everything belong
leads your eye, creates connections between otherwise seperate elements
The important rule to remember for contrast
is it must be strong! Don't be a wimp.
Contrast is created when two elements are different.
Where is your eye drawn to first? The differences.
When two elements are sort of different, but not really you don't really have contrast... instead you create conflict. Your image looks awkward.
Create some bold elements
Contrast has two basic purposes:
to create an interest on the page
to aid in organization
new designers tend to put text and graphics anywhere they have room....
this creates a slightly-messy-kitchen effect
a cup here, a plate there, basically a sink full of dirty dishes
just like it doesn't take much to clean up a slightly messy kitchen, it doesn't take much to clean up a slightly messy design
you just have to take a couple of minutes to put things into order
Be conscious- don't just throw thinks onto your page
Create invisible lines that connect separated elements to create relationships
The purpose of alignment is to
organize the page
How to get it:
Be conscious where you place elements
Always find something else to align with
What to avoid:
don't use more than one type of justification
don't always use center alignment, its can create a boring design
The basic purpose:
to unify
add visual interest
How to get it:
pushing the existing consistencies a little further
add elements whose sole purpose is to create repetition
What to avoid:
don't repeat to the point where it becomes annoying or overwhelming, remember contrast is important
group related items together- close proximity
items that are not related should be apart
allows for visual hierarchy and clarity
leads your eye, creates connections between otherwise seperate elements
The basic purpose:
to organize
to clarify
How to get it:
squint your eyes and count the number of items
three to five groups is ideal
What to avoid:
don't stick things in the corners
avoid too many separate elements on page
avoid even a split second of confusion
Don't create relationship between elements that don't belong together
Contrast. Alignment. Repetition. Proximity.
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