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Non-standard ways of KICB card products' sales

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Janyl Irsalieva

on 27 March 2014

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Transcript of Non-standard ways of KICB card products' sales

Non-standard ways
of KICB cards' sales

Bank Card
Market Overview
Teaser Advertising
KICB cards
for ambassadors
& state officials
Sales through
Social Media

Our team
Zhanyl Irsalieva
Elzar Nurbolot uulu
Eldiyar Amanturov
Farida Abdulojonova
Aliya Bazarkulova
Dilbar Esenbek
Zhibek Zakirova
Age distribution of Facebook users
Target Segment:
67,560 users
Stimulation of KICB Bank Cards' Sales
Create a game or a test on KICB Facebook page

Invite target users

Every month 100 winners will get prizes:
Flash drive;
Umbrella with KICB logo;
Bank card of KICB

Post photos with winners -> share information among other users

Sample Posts on
KICB Facebook
Costs vs. Benefits
Cost Estimations
Attract target group to visit KICB page on Facebook (67,560 users)
If 30% are interested ->
20,268 potential customers

40% of potential customers ->
Increase in sales by 8,107 cards
Target group
31 Embassies of KR abroad
82 Foreign embassies in KR
113 Ambassadors
22 Government Agencies
+ 16 Ministries
1100 Government Agents
+ 800 state officials

105 000 cards issued

34 000 working cards

$ 9 million turnover
3 billboards for 2 months

Target group: citizens of Bishkek and guests

Costs: 3 billboards x 307 USD x 2 months=1843 USD

Expected sales: 5000 cards

Opportunities for KICB
Ambassadors (31+82) x $ 3000= $ 339,000

Diplomats (31+82) x 5 x $ 2000= $ 1,130,000

State officials (16+22) x 70 x $ 300= $ 777,000

$ 2,246,000
expected attraction of funds
Promotion through Facebook
Teaser advertising (billboards)
KICB Cards for ambassadors

For employers
For employees
Ability to pay abroad
Expenditures control
of money
35000 people save $300,000 every month...
Save with KICB cards
KICB cards for modern people
Success is with me
Banking cards for successful people
Control of
travel expenses
Reduction of
money transfers
Full transcript