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Website Planning & Social Media Integration
Transcript of Website Planning & Social Media Integration
The Road Ahead
Determine your technology needs
Determine the Goals
Strengthen brand identification
Develop a qualified list of prospects
Sell products directly with ecommerce
Encourage potential customers to contact by phone or mail
Display product information to distributors and/or customers
Describe services to distributors and/or customers
Purpose of the site?
Future Customers (Residential/Commercial)
failing to plan is planning to fail...
Gather your content
"Begin with the end in mind," when applied to the Web design process, we gain a roadmap to our desired results and a clear vision of success.
Your text should be able to stand on its own...
If you stripped everything away but the text, would your site still say what you wanted and in a logical manner?
Each page should have a Title, Headings, Descriptions, Keywords, Copyright information, etc.
Note on Text
Create a Timeline
Plot out tasks
Edit existing content
Schedule creation of missing content
Set Launch Date
Mind Map your navigation
Services and/or Products
Content Management System
Email Campaign Managers
Design & Build
Design Look & Feel
Install CMS & Create Template
Integrate Look & Feel across Social Media
Integrate Social Media in site
Review Keyword Phrases
Connect to third party technologies
Test & Launch
Traffic Analytics XML Sitemap Ongoing Social Media Site Updates/Upgrades
by Media A-Team, Inc.