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ODI's M&E approach and dashboard
Transcript of ODI's M&E approach and dashboard
going to measure the success of our efforts at research
uptake? Lots of statistics were being collected on communications
efforts, but very they weren't being used to make changes But did we walk the walk on research communications/uptake M&E? We talk the talk on M&E They also weren't very useful... ODI produces these... and holds these... But to break out statistics for one
particular event or publication was
difficult - the only useful statistics were
at the whole organisational level I wanted to END the tyranny of download figures before it comes and bites us in the ass The statistics we had were only easily available to the privileged few - those in the communications team To get any usable statistics
whenever we received a
request took time and effort And the statistics we
could get were a mess
and hard for staff
to interpret What do we
dashboard to do
for us? See into the mind of people using our outputs and know that...
they took the message in
they changed their mind as a result
they campaigned to change the world (or at least policy) as a result The brain told me that it wouldn't be possible to get to that level of detail without lots of effort and expense... and perhaps not even then
I'd need to be PRAGMATIC Strategy and direction:
The basic plan followed in order to reach intended goals – was the plan for a piece of communications work the right one?
The systems and processes are in place in order to ensure that the strategy can succeed – did the communications work go out on time and to the right people?
The tangible goods and services produced – is the work appropriate and of high quality?
Direct responses to the work – was the work shared or passed on to others?
Outcomes and impacts:
Use of communications to make a change to behaviour, knowledge, policy or practice – did communications work contribute to this change and how? Using the information we have to identify where
we have the best chance of influencing and
informing policy and debate 1. Only measure what you can measure
2. Don't measure everything you can measure
3. Don't let the desire to measure get in the way of a good strategy My three guiding principles Was it worth the time and effort it took to develop? Is the private sector catching up anyway? Will it provide increased income for ODI? (Through better reporting of our success and more projects as a result)? How much ongoing work will there be to keep it up-to-date? Questions about the cost
(and benefit) ODI Key Lists The ODI CommsStats