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A start up business plan for an online shop

Zarządzanie w sektorach mody. Edycja I

Joanna Frankowska

on 3 February 2011

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Transcript of A start up business plan for an online shop

A start up business plan for an online shop Akademia Leona Koźmińskiego Centrum Kształcenia Podyplomowego Anna Szwajewska
Joanna Frankowska Plan of the presentation 1. General Information
2. SWOT Analysis
3. Market Analysis
4. Marketing Plan
5. Operating Plan Market Analysis Market Characteristics Project rationale Cultural References SWOT General information Introduction Operating Plan Marekting plan Product Customers Competition Prices Distribution Promotion A new clothing brand

Short editions of attractive products

Unique image Name and Legal Form www.bonbonvie.com
Bon Bon Vie Ltd. Business Profile Web – based retail activity in clothing industry
Young women in biggest cities
Short editions of original and attractive dresses
Sell via Internet
Marketing Communication Headquarters and Geographical Scope Web – based company
Warsaw, Poland Owners Joanna Frankowska, 23 years old
Anna Szwajewska, 23 years old Strenghts Weaknesses Opportunities Threats Uniqueness
Brand image
Narrow group of customers
High quality at competitive prices
Creative management
Extensive need range
Value – added services
Awareness of the market
Original logo
Canals of marketing communication
Ease of purchase
24/7 No brand image
Difficulties with finding customers
No business experience
Negotiating position
Lack of financing sources
Online purchases Increased sells via Internet
Lack of competition
Increase of need for extraordinary products
New financial sources
Increasing wealth of society
Customers’ lifestyle
Alternate brands
Social networking sites Emergence of competition
Fear of online sellers
Little knowledge about online customers
Potential customers
Strong competition from traditional stores
Foreign companies
Communication, transportation
Complaints The USA
Sex and the City
Gossip Girl
Confessions of a Shopaholic
The Devil Wears Prada Niche brand
Price vs. Design
Expression of personality
Short series of clothing Dresses
Online Fitting Room
Value Added Services
Consignmet Women
19-29 years old
Appearance Importance
Self – financing
Career – oriented
Self – development Inditex
Ultimate Fashion
MissBHV www.bonbonvie.com Website
Paid Commercial Boxes
PR Actions
Press Releases
Radio, TV
Business Cards
Media Public Relations

Product placement

Celebrity endorsement Thank You For Your Attention Technology

Sources of financing the investment

Suppliers Own Equity: 20 000 PLN
EU Funds: 20 000 PLN Outsourcing User-friendly virtual platform Clothing and footwear market value (in bln zl) Forecasts of changes in the income
of clothing and footwear companies in PL (2010) Main forecasts reasons of the situation amelioration on the clothing and footwear market in the second half on 2010 in Poland, June 2010 Is the market situation in the 2nd half of 2010 going to worsen, improve or be stable? What guides Poles while shopping? What product/service are you planning to buy via Internet in next 6 months (global average)
Full transcript