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Hartford Venture & Capital - McWilliams | Ballard -2.11

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by

Derek Friday

on 22 March 2016

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Transcript of Hartford Venture & Capital - McWilliams | Ballard -2.11

HARTFORD VENTURE & CAPITAL
ABDO Development
Beazer Homes
Bozzuto Group
Bush Construction
The Cafritz Foundation
Canyon-Johnson Urban Fund
The Carlyle Group
CAS Riegler
Charles E. Smith Companies
The Christopher Companies
Cornerstone Realty Advisors
Equity Residential
Fairfield Residential
Federal Capital Partners
The Georgelas Group
Georgetown Companies
Hoffman Companies
Holladay Corporation
The JBG Companies
K. Hovnanian
Kettler
Lerner Enterprises
Lowe Enterprises
Madison Homes
Monument Realty
The Peterson Companies
The Related Group
Ross Development
Snell Construction
Street-Works, LLC
Trammell Crow
Uniwest Corporation
Urban Atlantic
Vornado Realty Trust
Westbrook Partners
Wood Partners
McWilliams|Ballard is a privately held sales and marketing firm based in the Washington Metro Area and founded by Ross McWilliams and Christopher Ballard in1996.
MCWILLIAMS | BALLARD
W. PALM BEACH, FL
WASHINGTON, DC
ARLINGTON, VA
ALEXANDRIA, VA
COLUMBIA PIKE
78 Residences | Pillars Development
4707 Columbia Pike
ROSSLYN KEY
25 Residences | Madison Homes
1525 N. 16th Road
38PLACE
22 Residences | Ed Peete
3800 Lee Highway
ARC3409
85 Residences | The Goldstar Group
3409 Wilson Blvd
1400 Wilson / 1401 KEY
274 Residences | Monday Properties
1401 Key Blvd
COLUMIBA PLACE
14 Residences | Evergreen Homes
1107 S Walter Drive
GASLIGHT SQUARE - THE SELECT
37 Residences | Abdo Development
1700 Clarendon Blvd
CARVER PLACE
73 Residences | Craftmark Homes
1340 S. Rolfe Street
Sample Sales & Marketing Proforma
Pre-Open Checklist
Sample Timeline

M|B TECHNOLOGY
WEBSITE

McWilliamsBallard.com was built using responsive technology allowing for ease of use & new home community searches regardless of platform or device being used
PROSPECT LIST

M|B maintains a regional list of over 277,000 prospects
List is appended to include up to 422 lines of additional data, which is used to create site specific buyer profiles
REAL INSITE

Our content management system for all information connected to a community such as: leads, inventory & pricing
Real-time statistics & analytics data is shared weekly from this system
IPAD APP

Custom app that streamlines the onsite prospect registration process
All Lead information is uploaded to Real InSite
THE BRAND
THE DRIVERS
Big Idea

Product Positioning

Sales Environment

Location

Design

Lifestyle

Value

THE PLAN
Create the Buzz

Develop the List

Launch Event

Marketing

Sales


Media Placements

Broker Outreach

Digital Media Placement

Direct Mail Campaign

Events

THE IMPLEMENTATION
SAMPLE OF ARLINGTON ASSIGNMENTS
M|B SERVICES
M|B EXPERIENCE IN ARLINGTON, VA
3,868 UNITS SOLD
Full transcript