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Marketing Mix

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by

koji ando

on 9 December 2013

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Transcript of Marketing Mix

Business 138 Marketing
SWOT Analysis
S
- A 2in1 machine, environmentally friendly which in turn makes it more economical. User friendly
W
- Going against well known brand names.
Similar products already out in the market
O
Potential of entering new markets. Partnering up or selling company to bigger brand, (G.E, Maytag etc)
T
Other comparable appliances already established in the market. Entering a new market


Segment, Target, and Niches
Marketing Channel
Marketing Mix
Problems and Needs
EZ Wash
Competition and Substitutes
Product
EZ Wash - washer and dryer in one
Features
Number of Temperature 5 features
Washer Option: Selections Sanitary with Oxi & Steam, Deep Clean,
End of Cycle Signal, Extra Rinse, Lid Lock

Temperature Combinations: Cold, Cool, Eco Cold, Hot, Warm
Maximum Spin Speed: (RPM)1500 (Avg. spin speed of competitor is 1100)
Number of Spin Speeds: 4

Washer Cycle Selections: Active Wear, Allergen, Bulky/Sheets, Casual,
Clean Washer, Cold Wash, Deep Water Soak,
Delicates, Heavy Duty, Normal, Quick Wash,
Rinse/Drain & Spin, Sheets, Towels, Whites
Variable cycle times.

Price
Our Product
wholesale Price: $799
Cost Price : $275
Gross : $524 per-unit
Place
All over the United States
Promotion
Advertising on TVs and magazines
Product
Price
Place
Promotion
Price of conpetitors' washer and dryer is between
Washer: $250-$2,050
Dryer : $200-$1,750
Physical stores and online stores
Amazon
Best Buy
Walmart
Online stores
Physical stores
Best Buy
Walmart
Lowe's
Sears
TV commercials
Dancing with the Stars
NCIS
The Mentalist
The Closer
Rizzoli & Isles
Dallas
Fairly Legal
In Plain Sight
Magazines
Woman's World
Real Simple
Cooking Light
First For Women
Good Housekeeping
All You
Prevention
Families tend to buy one around $500.
-Haier All In One Combination, High-Efficiency Electric Washer and Ventless $999.00
-LG Electronics, Washer and Electric Ventless Dryer $1599.00
-GE Unitized Spacemaker, Washer and Electric Dryer $1299.00
-Ariston, Washer and, Electric Dryer $1399.00
Direct selling.

Lowes, Sears, Best Buy,

Wholesale price: $799
Retail: $949

Eco-friendly!
Light weight- easily moved by two or three people.
In-expensive!
Time efficient!
Easy to handle and figure out!

Competitive Advantage
The functions and features of the EZ machine provide the competitive edge.
Eco friendly
Less water
Uses less space
Quieter than the average washer/dryer
2in1
Spn cycles are half as long as an average one
22x30 wide - Carbon Fiber

Price (per square foot): $ 14.00
Price (per 1 linear foot): $ 28.00
$136.11 per EZ Wash
Material
Exterior
Interior
19x28 wide
Full transcript