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Social Media

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Transcript of Social Media

Social Media
Why use it for Business?
Hello from Elevator!
Who am I?
What is social media?
'websites and applications that enable users to create and share content or to participate in social networking.'
Why would we use social media for Business purposes?
let's hear your suggestions...
Some of the top reasons:
Increase brand awareness
Generate sales
Recruit an awesome team
Collaborate with others
Measure results!
Sell out events...
Sell online
Promote products and services
Complain with clout
Place yourself as an expert
We use social media for all of these reasons!
If you want to join us - you can find 'Elevator UK' on....

Who are Elevator?
The 3 'E's
What do we use it for?
Build relationships with your customers
To be where people can find you
Crowd funding
To gain the competitive edge
Market research
Promotions and special offers
Share your news
Testimonials and reviews
Creating aspirations
Find out what is trending in the world
Brand awareness through social media
What is your brand?
Your name and your logo
What your customers say about you...
Your brand is your everything!
why wouldn't you?
Sell sell sell!
Who buys through social media?
Who is INFLUENCED to buy through social media?
Some examples
Beauty and Fashion
Who is this?
The Blonde Salad
Chiara Ferragni
Ferragni started her fashion blog in October 2009
She is now an Italian business woman and a famous fashion influencer on social media
1238794 likes on Facebook
7.3 Million follower on Instagram
A platform to promote brands
and CREATE her own brand!
maximizing the number of visitors to your website
ensuring that a website appears high on the list of results returned by a search engine.
How does it work?
The age of the review, testimonial and the social media complaint
The Power
The flipside!
what is a hashtag?
Measure It!
Full transcript