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Frank D. Hickingbotham

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thomas mcconnell

on 11 December 2013

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Transcript of Frank D. Hickingbotham

TCBY or the country's best yogurt.

Frank D. Hickingbotham
TCBY
Founded in 1981 in Little Rock, Arkansas.
Why did it do so well?
Growing concerns about health drove americans to the Healthy and Delicious Frozen yogurt. Also Frank's Degree was in Business.
Information about the company
TCBY exchanges hands.
TCBY is bought by Mrs. Fields Famous Brands in 2000.
Today
After Mrs.Fields Bought TCBY roughly half the stores closed due to the fact there was to much competition.
Personal History
Born in 1940's. two kids. Attended University of Arkansas. Still alive
General information
2855 East Cottonwood Parkway, Ste. 400 Salt Lake City, UT 84121. 1-800-348-6311. 10 million in revenue. 137.5 million in value.
Good things
Over 100 stores in 1984.
Tower in Little Rock called TCBY Tower until 2004.
Bad Things
Sued in 1984 For copyright issues.
Why buy?
From Mrs.Fields point the business just kept on growing there were no competiors.
Why sell
Frank knew the busines would soon start losing money and there would be competitors.
Plans for the future.
To innovate and keep providing a healthy alternative.
Based on Jim Harvey's speech structures
Full transcript