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Stereotypical Gender Roles: From a Toy's Perspective

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Heiomy Beltran Negron

on 18 March 2014

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Transcript of Stereotypical Gender Roles: From a Toy's Perspective

photo (cc) Malte Sörensen @ flickr
Opt-Ed Article
“Guys and Dolls No More?”
Why Toys?
Strongly believe in gender equality
Sociology taught me that toys influence children on how a man/woman should act in order to be socially acceptable
Toy kitchen and make up for girls and tools and action heroes for boys
Wanted to know if toys did, in fact, encourage traditional gender roles
By: Heiomy Beltran Negron
Stereotypical Gender Roles: From a Toy’s Perspective
Explore Reasons behind gender stereotypes in toys
Analyze how toys companies market toys
Impact of gender specific toys on children/parents/society
News Broadcast on Viral Video
Girl’s Rant Targets Gender Roles, Toys
Manner Riley explains argument is influential (enthusiastic, matter-of-fact, like a political debate)
Either-or fallacy when Riley says companies offer only two choices for kids toys
Boy’s Toys V. Girl’s Toys
Big companies trick girls into buying domestic/materialistic items by making them available in only pink
CNN- wide range of audience
Use of pathos in form of cute toddler
Moderately effective because did not include logos (hard facts)
Information not trustworthy
It served mainly to humor audience
However, it got message out to audience
Compare segregation by race to gender
Author experienced- doctoral candidate for sociology
Points out how gender specifying kids toys increases over time
Uses pathos, ethos, logos
Faulty analogy used when compare slavery to gender separation of toys
Ethos appeal- research on Sears toy catalog with university
Slippery-slope fallacy- social cost of boys/parents who "transgress to pink zone"
Highly effective because it appeals to logos, ethos, and pathos
Create relationship with audience
Got attention by referring to racism
No use of over-sentimental fallacy in pathos
Successfully illustrated problems with toy marketing
Least effective
It did not provide evidence or explanation
Very faulty
Did successful point out that dolls are useless in preparing girls for future
Highlights lack of brain stimulation in girls toys

Shortage of female engineers as result

Unknown illustrator (no ethos)
Because it's a cartoon it's limited to the amount of info
Style effective (use of exclamation marks indicate enthusiastic tone- taunting in girls blurb)
Inequality evokes pathos
Faulty b/c:
No evidence to prove # of girl engineer
Hasty generalization- assume that few girl engineers b/c they play with dolls when younger
Non sequiter- girls that play with dolls will not become engineers
Final Analysis
Work Cited
Curriculum Vitae ELIZABETH V. SWEET. Rep. UC Davis, n.d. Web. 21 May 2013.
<http://sociology.ucdavis.edu/people/evsweet/cv.pdf>."Swedish Toymaker Publishes 'gender-neutral' Children's

Christmas Catalogue - RT News." Swedish Toymaker Publishes 'gender-neutral' Children's Christmas Catalogue - RT
News. RT, 25 Nov. 2012. Web. 21 May 2013. <http://rt.com/news/sweden-toys-catalogues-gender-527/>.

Sweet, Elizabeth. "GRAY MATTER; Guys and Dolls No More?" The New York Times. The New York Times, 23 Dec.
2012. Web. 21 May 2013.

Sweet, Elizabeth V. "Blog." The New Dream. The Center for a New American Dream, 7 Oct. 2011. Web. 21 May 2013.

.Vawter, Eve. "Teens Allegedly Rape 12-Year-Old At Gunpoint, Post Video On FB, And Bad Parenting Is Probably
Involved." Mommyish RSS. Mommyish, 20 May 2013. Web. 21 May 2013.

Vawter, Eve. "Merry Gender Neutral Christmas! Toys ‘R Us Sweden Shows Girls Wielding Machine Guns."
Mommyish RSS. Mommish, 25 Nov. 2011. Web. 21 May 2013. <http://www.mommyish.com/2012/11/25/gender-neutral-toys/>.

Velshi, Ali. "Girl's Rant Targets Gender Roles, Toys." YouTube. YouTube, 26 Dec. 2011. Web. 21 May 2013.
Toy companies/products impact how society views gender roles
I am more aware of how companies market toys (domestic items, toys that encourage rough play)
I would allow my future kids freedom to choose whatever toy they want to play with
Project taught me ways to avoid fallacies (identify audience for ethos)
Help to become better writer
If toys were marketed solely according to racial and ethnic stereotypes, customers would be outraged, and rightfully so. Yet every day, people encounter toy departments that are rigidly segregated — not by race, but by gender

... 1975, very few toys were explicitly marketed according to gender, and nearly 70 percent showed no markings of gender whatsoever.

...toy makers know that by segmenting the market into narrow demographic groups, they can sell more versions of the same toy.

The social costs of boundary crossing and the peer pressure to stay within the lines are huge, for kids and parents alike.
The End
Full transcript