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SOPTV Board Presentation

1/15/2014
by

Robert Stein

on 14 March 2014

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Transcript of SOPTV Board Presentation

Building a Transformational Board
Robert Stein, CFRE
Principal, MajorGiving
March 3, 2014
The Institutional Case Statement
Why do donors give?

5. Community responsibility/pride
4. Regard for leadership
3. Fiscal stability of institution
2. Respect for institution locally

(Jerold Panas, Mega Gifts)
1. Belief in mission, vision and values of the organization
What Do Potential Donors Want to Know?
Why your mission/program is so vital?
Why are you uniquely qualified/experienced in fulfilling your mission?
Why is it urgent?
Why you need donors/investment?
Why should I give?
What will my gift accomplish?
Building the Development Plan
Assessment of current activities
Outreach/Events
Major giving
Planned/estate giving
Looking at your current donors
Expanding your donor community
Your Major Giving Program
Develop a portfolio of 150 prospects capable of making major philanthropic gifts
Current donors
Board contacts
Other affiliate contacts
Build a committee to work with the management team in
Identifying
Cultivating
Soliciting
Major Giving is a long-term investment.
Sufficient Board and CEO Engagement in Fundraising
A recent study conducted by CompassPoint, funded by the Evelyn and Walter Hass Jr. Fund found:
A significant disparity of revenue success between organizations with boards engaged in major giving and those that are not (35% vs. 2%).
An overwhelming majority of executives—79%—agreed that executive competency in securing gifts is “very important.”
26% identified themselves as having no competency or being a novice at fundraising.
Board members must govern, advocate AND raise money--it is NOT multiple choice.
Where Do You Go from Here?
Pacific Crest Trail Association
Friends of WLRN
St. Louis Public Radio
KMUW
The Future
Isn't What it
Used to Be

SOPTV is positioned to be successful in Philanthropy
Reach
for the
Stars
CPB Funding...Uncertain
Public Media Competition
True Philanthropy:
the last great
opportunity
of financial support
for Public Media
Five and Six Figure Gifts are the
New Normal
Philanthropy
Must Be
the
Prime Directive
Give
Ask
Give More
Ask Again
Always Think:
SOPTV
Fundraising
is a
Contact Sport
Only Purposeful
Activities
There Must be a Plan
Success is based on
Assessment
Guidelines
Continuity
with Accountability
Action
Plan

Define Your
Fundraising
Board
Establish Expectations
and Accountability
for Board Members
Define and Build Work Model for CEO/Board Activity
Receive Coaching and Training for Major Gift Asks
Commit
to Individual and Collective Goals
Cultivation
Most Importantly
Identification
Solicitation
Aligning the Vision:
Suggestions for Your Board Development Plan
Full transcript