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SOPTV Board Presentation
Transcript of SOPTV Board Presentation
Robert Stein, CFRE
March 3, 2014
The Institutional Case Statement
Why do donors give?
5. Community responsibility/pride
4. Regard for leadership
3. Fiscal stability of institution
2. Respect for institution locally
(Jerold Panas, Mega Gifts)
1. Belief in mission, vision and values of the organization
What Do Potential Donors Want to Know?
Why your mission/program is so vital?
Why are you uniquely qualified/experienced in fulfilling your mission?
Why is it urgent?
Why you need donors/investment?
Why should I give?
What will my gift accomplish?
Building the Development Plan
Assessment of current activities
Looking at your current donors
Expanding your donor community
Your Major Giving Program
Develop a portfolio of 150 prospects capable of making major philanthropic gifts
Other affiliate contacts
Build a committee to work with the management team in
Major Giving is a long-term investment.
Sufficient Board and CEO Engagement in Fundraising
A recent study conducted by CompassPoint, funded by the Evelyn and Walter Hass Jr. Fund found:
A significant disparity of revenue success between organizations with boards engaged in major giving and those that are not (35% vs. 2%).
An overwhelming majority of executives—79%—agreed that executive competency in securing gifts is “very important.”
26% identified themselves as having no competency or being a novice at fundraising.
Board members must govern, advocate AND raise money--it is NOT multiple choice.
Where Do You Go from Here?
Pacific Crest Trail Association
Friends of WLRN
St. Louis Public Radio
Isn't What it
Used to Be
SOPTV is positioned to be successful in Philanthropy
Public Media Competition
the last great
of financial support
for Public Media
Five and Six Figure Gifts are the
There Must be a Plan
Success is based on
for Board Members
Define and Build Work Model for CEO/Board Activity
Receive Coaching and Training for Major Gift Asks
to Individual and Collective Goals
Aligning the Vision:
Suggestions for Your Board Development Plan