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Chick-Fil-A Crisis

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by

Brandon Newlon

on 29 October 2014

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Transcript of Chick-Fil-A Crisis

By Brandon Newlon

What Happened?
CEO Dan Cathy spoke against Gay Marriage on a religious radio program
Boycotts and demonstrations from both sides
Divided audience in two
Supporters
Opposition
Boycotts

Political leaders tried to keep Chick-fil-a out of their cities

Boston

Chicago

San Francisco

Kiss In's

Jim Henson Company canceled promotion
Supportive Facebook posts

Politicians voiced support

Chick-Fil-A Appreciation Day

Idea by Mark Huckabee

Over 630,000 Attended

Surpassed usual sales
Response
Released a statement backtracking CEO's stance

“The Chik-fil-A culture is to treat every person with honor, dignity, and respect — regardless of their belief, race, creed, sexual orientation or gender. Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena.”
Criticism
Jim Henson
Stated they were recalling the toys
Denied involvement in crisis
Astroturfing
Accused of creating Facebook accounts to post positive comments on company Facebook
Ignored threats from Mayors
Gave much more attention to supporters than protestors
No Statement from Dan Cathy
Full transcript