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Univision - Connect PR

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by

Fran Matera

on 5 January 2016

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Transcript of Univision - Connect PR

Morgan Rath
Jasmine Safaie
Johana Soto
Lauren Thompson

Goal
Research
Objectives
Strategies
Timeline
Social Media
Millennials
Latino & Millennial voters
Tactics
Source: American Press Institute
http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/single-page/
Voting campaigns
Future Recommendations
Social icons by made by Freepik from flaticon.com
+
=
Source: Pew Research Center
http://www.pewresearch.org/fact-tank/2015/06/01/political-news-habits-by-generation/
43%
of Millennials are non-white
25.2
million
Survey
1,000
:15
:30
:15
:30
Oct. 7
:30
Oct. 15
:15
Infographics
Voto Latino

$
Sweeps
Problem
Measuring success
Thank you

What is
?
Millennials
Follower counts pulled Oct. 19
8,956 followers
20,600 followers
eligible Hispanic voters
4,780 followers
4,270 followers
Photo credit: flickr.com user Eric Fischer
Liliana Soto
Stephanie Bradford
Millennials...
40%
of new eligible voters between 2012 and 2030 will be Hispanic
Hispanics are the nation's
youngest
ethnic group
{
Their median age is 27; 18 for native-born
}
in 2015
will turn 18 and become eligible to vote
800,000 Hispanics

Broadcast spots
#platicame
Phase One
Phase Two
52 respondents, 6 Hispanic/Latino
43.1%
9.8%
3.9%
23.5%
11.8%
7.8%
32.7%
17.3%
0%
15.4%
9.6%
25%
Higher number = more important
Nov. 30
59 local TV stations
67 radio stations
60 affiliate broadcast stations
1,200 cable affiliates
(ages 18-34)
What do you care about?
I care about political issues
and voting.
5th largest television network in the U.S.
6.5 million people 18 & older
Phase Two
January 2016
850 views
Full transcript