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Fair Trade and cocoa (cacao, versión en inglés)

PROYDE (Promotion and Developement), Fair Trade

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Transcript of Fair Trade and cocoa (cacao, versión en inglés)

Promotion and Development
Who are we
? The association
(Promotion and Development) is a non-governmental organization (NGO) founded in 1988.

What do we want
? Our goal is the construction of a
more just world in which all people may live with dignity

What do we do
? Development programs and projects in
impoverished nations
(in Africa, Latin America, Asia...) especially within the field of the
right to education.
Respect for the Environment
Transparency and Accountability
Provides fair pay to the producers
Creates opportunities for families of farmers and craftsmen afflicted by poverty, discrimination and trade restrictions
Ensures good working conditions
It's committed to non discrimination and gender equity
no child labour
and forced labour
Cocoa and West Africa:
child slavery, exploitation and abuses
West African countries (Ivory Coast, Ghana) are the main producers of cocoa. In that region, 1.8 million children participate in cocoa production.

284.000 of them are considered workers and 12.000 are subjected to slavery conditions and labour exploitation.

They usually work 12 hours per day, losing the opportunity to go to school. Frequently, they have to use unhealthy chemical products.

Non-Fair Trade
Fair Trade
There is an alternative to all this!
Cocoa value chain
Cocoa's farmers
Cocoa's farmers
The Cocoa tree grows only in tropical environments, within 15-20 degrees north and south of the Equator.

Cocoa is a delicate and sensitive crop.
The growing season in the tropics is continuous.
Cocoa farmers use long-handled tools to reach the pods and snip them.

All pods are dropped to the ground and collected.
Once the beans have been removed from the pods, the farmer packs them into boxes or heaps them into piles. The layer of pulp that naturally surrounds the beans heats up and ferments the beans.

The beans are then dried. In the sun, this usually takes several days.
After the beans are dried and packed into sacks, the farmer sells it to a buying station or local agent.

The buyer then transports the bags to an exporting company.
The exporting company finalizes the time and place for shipment and the beans are loaded onto ships.
The beans are first thoroughly inspected and cleaned.

Once the beans have been shelled and roasted, the nib (the inside) is ground into a paste.

The heat generated by this process causes the cocoa butter in the nib to melt and creates “cocoa liquor.”
The cocoa liquor is fed into hydraulic presses that divide liquor into cocoa butter and cocoa cakes.
To make chocolate, cocoa liquor is mixed with cocoa butter, sugar and in some cases, milk.

The mixture is then placed into conches—large agitators that stir and smooth the mixture under heat.
Today, people around the world enjoy chocolate in thousands of different forms, consuming more than 3 million tons of cocoa beans annually.
Fair Trade is a trading partnership based on the following principles:
What is Fair Trade?
Fair Trade
Photos by Ángel Díaz (PROYDE) and Anna (Fundació PROIDE) or taken from internet with Creative Common Licence or without ©

Logos by PROYDE

Website of World cocoa federation (slides 7, 8, 9, 10, 11)
"Es posible. Construyamos otro mundo", n 4 November-December 2002, Cáritas, Madrid, pp 2-3 (slide 13 and 14)
"Cuaderno 3 de Comercio Justo: Informe sobre el chocolate" (slide 19)
PROYDEE (slide 3 and 5)

Valentina Andaloni (PROYDE-Comercio Justo)
Maria Jesús Cacho (PROYDE-Comercio Justo)
Matteo Spini (PROYDE-Comercio Justo)
Luis Martínez (PROYDE-Comercio Justo)

1)- Cocoa originally comes from..
a) Africa b) Amazonia c) Central America

2)- At the beginning cocoa was used as:
a) currency b) food c) a bitter drink

3)- The first bar of chocolate appeared in:
a) France b) Senegal c) Switzerland

4)- The cocoa tree:
a) grows anywhere b) needs heat, damp, rich grounds and protection from the wind and the sun

5)- The cocoa fruit weighs about:
a) 100 grams b) 20 grams c) ½ kg

6)- Chocolate is obtained from:
a) the liquor of cocoa with sugar b) a mixture of fat, cocoa paste and sugar c) cocoa powder and sugar

7).- Cocoa is also used in:
a) food and shoes b) soaps and cleaners c) tobacco, cosmetic and medicine

8).- Nowadays, which countries produce more cocoa?
a) The Ivory Coast, Ghana and Camerun b) Peru, Bolivia and Argentine

9).- Which countries import more cocoa beans?
a) France and Spain b) Holland, Germany and U.S.A

10).- Which countries import more chocolate?
a) U.S.A and Switzerland b) France, Germany, Great Britain and U.S.A

We are going to role-play. We divide into four big groups:

1.- Producers: you grow the Cocoa and harvest the Cocoa beans

2.- Transporters: you take the Cocoa beans to the industry and sellers

3.- Industry: you grind the Cocoa beans and make the chocolate

4.- Sellers: you sell the chocolate

We create couples inside each group.

We have the total amount of 100€ to be distributed among the 4 groups as we see fair.

Every couple has five minutes to answer the following questions. (Remember that you belong to a group: producers, transporters, industry or sellers.)

a) What do you need to do your job? (e.g. water… lorries… machines…shops…)
b) How many Euros of the 100€ should your group earn for the work? (Take into account that the other people belonging to other groups should earn for their work. Example: I'm a producer, my group should earn 45€ of the 100€ for the hard work that we do...)

We share our answers.

Non-Fair Trade =

(producers earn very little while industry a lot)

(farmers from impoverished countries earn more and so they can improve their lives )
Chocolate: so sweet for us, so bitter for them...
There is an alternative to all this...
Fair Trade= more equality
Full transcript