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Converge Keynote 2017

January 2017
by

Michael Schinelli

on 1 April 2017

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Transcript of Converge Keynote 2017

Customer Centricity: Insights not agendas.
@MSchinelli MichaelSchinelli.wordpress.com

1. Customer Centricity
2. Creative Clarity
3. Digital Agility
Call your travel agent for details. Or not.
New breed of tech,
and customers

In the (data) dumps

Whose brand is it anyway?

From information, to emotion and experience.
There are 3 kinds of people in the world....

Creative Clarity: Visual and Written Language

Small data

Images are the
culture of the future.
- Gaetano Pesce
Trends/Challenges

Opportunities/Solutions

(Damn you, Steve Jobs)

Digital Agility: From data to decisions.

Data-driven personalization
Data-Driven:
Responsive Engagement
Small Data

Michael Schinelli, CMO, UNC Kenan-Flagler
University Marketing and Communications in the Age of Digital Disruption
Digital Disruption
@MSchinelli MichaelSchinelli.wordpress.com
Adapt ==> Lead
Customer Centricity
Creative Clarity
Digital Agility
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Full transcript