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Converge Keynote 2017
Transcript of Converge Keynote 2017
1. Customer Centricity
2. Creative Clarity
3. Digital Agility
Call your travel agent for details. Or not.
New breed of tech,
In the (data) dumps
Whose brand is it anyway?
From information, to emotion and experience.
There are 3 kinds of people in the world....
Creative Clarity: Visual and Written Language
Images are the
culture of the future.
- Gaetano Pesce
(Damn you, Steve Jobs)
Digital Agility: From data to decisions.
Michael Schinelli, CMO, UNC Kenan-Flagler
University Marketing and Communications in the Age of Digital Disruption
Adapt ==> Lead