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Flappers

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by

Alyssa Ziobro

on 11 February 2015

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Transcript of Flappers

The Flappers of the Roaring 20's
Origins:
Short Hair, Don't Care !
Munitions
Dudding Up
Live, Laugh, Drink !
The Dance Floor is Hoppin'
What will the Parents Think ?!
That's a Wrap !
The Bob :
The Shingle Cut :
The Eton Crop :
Finger and Marcel Waves :
Cropped Curls :
Louise Brooks
Coleen Moore
Anna May Wong
Josephine Baker
Anita Page
Claudette Colbert
Clara Bow
Coco Chanel
It Ain't Gonna Cut Itself
Only Bold, Never Subtle
Goodbye Gibson Girl
Spit Curls:
Also known as kiss curls; the number of kiss curls a girl wore was commensurate with the number of boys she had been kissed by.
"Castle Bob"
Ballroom dancer, Irene Castle, triggered the revolution of hair fashion in 1915
I only cut it out
of convenience!
<
Farewell Flappers!
Impact :
What Cosmetic Industry?
Makeup = Harlot
A Wider Variety
In 1909, Gordon Selfridge opened the first cosmetics counter
allowed women to ‘try before you buy’
During the 1920s, the cosmetic industry was valued at $52 million
By 1929, there were 18,000 beauty parlors in America
By 1924, the amount of cosmetic products increased from a few dozen to 450
Eyes :
Eyebrows :
Lashes :
Rouge :
Lips :
Eye shadow
was applied against the lash-line and then smudged upwards for a smokey effect
Eyebrows
were even in thickness, shaped thin, and curved with a slight downward point at the inner end
Mascara
was still in its developmental stages; however, it could be purchased in liquid, wax, or cake form
Rouge
, known today as
blush
, was applied in circles on the cheeks with two fingers; flappers would also apply rouge on their knees
Came in powder, paste, or cream
Rouge tints over the years:
orange-red
to
raspberry-red
to
rose-red
Lipstick tubes
, invented in 1915, made the product applicable and easy to carry; stencils and metal lip tracers were also used in the application process
Matte red
was the preffered color of the decade

Cupid’s bow
”, aka
bee stung lips
or
rosebud pout
, was the most popular application
Ideal lips were full on the bottom and pointed and smaller on the top
In 1915, the Maybelline Company was founded
In 1917, the company created Maybelline Cake Mascara, which was "the first modern eye cosmetic for everyday use"
African-American Flappers
Charleston
Lindy Hop
Foxtrot
Others
Ziegfield Follies of 1923
all-black cast of Broadway musical
Running Wild
Charles Lindburgh's first solo flight
swinging and jumping
Tango
Waltz
Black Bottom
Square dancing
The term first appeared after WW1 in Great Britain - young girls awkward in movement and had not yet entered womanhood
American Authors and Artists brought the term to the US
John Held Jr.
Fitzgerald
The Great Depression
Style
Makeup
Attitude
Concept of dating
End of Victorian restraints
Creation of the modern women
No More Sucking in, Ladies!
What Made the Look Popular?
Pablo Picasso
Georges Braque
Jean Patou
Elsa Schiaparelli
Coco Chanel
Madeleine Vionnet
Jeanne Lanvin
Slang
alarm clock: chaperone
bee's knees, cat's pyjamas: something good
hopper: dancer
ritz: stuck-up
handcuff: engagement ring
dapper: a flapper's father
young women in large cities embraced flapper image
enjoyed rebelliousness

men, elderly,people in rural America scandalized by "new woman"
flappers did fall victim to gender-role conditioning
not as radical by today's standards
some feminists felt flappers gave feminists a bad name
Cloche Hats
Mary Janes, T-Bar Shoes
beige stockings
bare arms
This Outfit is the Bee's Knees!
Evolution of Hemline
1920
1923-1924
1925
1926
More Masculine Look
bound breasts
looser clothes, less shapely
broad shoulders
narrow hips
1910s
1920s
"Eat, Drink, and Be Merry for Tomorrow We Die"
Post WWI fervor
Return to normalacy
Political vs. Personal Agenda
Symbols of Rebellion and Change
Declaration of independence
Characterized by openness, fast youthful living, and sexual behavior
Wanted to appear shocking and different
Risk-takers
Smoking
Drinking
Danced
Drove
Dated
Drove
Jazzclubs
Vaudevilles
Speakeasies
New
Fast
Risky
Petting parties
Concept of dating
Boyish look, but open about sexuality
First black woman to star in a major film (Zouzou) and become a majr entertainer
Very propularFrance
America=Racism, renounced citizenship
Full transcript