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Transcript of Flappers
Short Hair, Don't Care !
Live, Laugh, Drink !
The Dance Floor is Hoppin'
What will the Parents Think ?!
That's a Wrap !
The Bob :
The Shingle Cut :
The Eton Crop :
Finger and Marcel Waves :
Cropped Curls :
Anna May Wong
It Ain't Gonna Cut Itself
Only Bold, Never Subtle
Goodbye Gibson Girl
Also known as kiss curls; the number of kiss curls a girl wore was commensurate with the number of boys she had been kissed by.
Ballroom dancer, Irene Castle, triggered the revolution of hair fashion in 1915
I only cut it out
What Cosmetic Industry?
Makeup = Harlot
A Wider Variety
In 1909, Gordon Selfridge opened the first cosmetics counter
allowed women to ‘try before you buy’
During the 1920s, the cosmetic industry was valued at $52 million
By 1929, there were 18,000 beauty parlors in America
By 1924, the amount of cosmetic products increased from a few dozen to 450
was applied against the lash-line and then smudged upwards for a smokey effect
were even in thickness, shaped thin, and curved with a slight downward point at the inner end
was still in its developmental stages; however, it could be purchased in liquid, wax, or cake form
, known today as
, was applied in circles on the cheeks with two fingers; flappers would also apply rouge on their knees
Came in powder, paste, or cream
Rouge tints over the years:
, invented in 1915, made the product applicable and easy to carry; stencils and metal lip tracers were also used in the application process
was the preffered color of the decade
bee stung lips
, was the most popular application
Ideal lips were full on the bottom and pointed and smaller on the top
In 1915, the Maybelline Company was founded
In 1917, the company created Maybelline Cake Mascara, which was "the first modern eye cosmetic for everyday use"
Ziegfield Follies of 1923
all-black cast of Broadway musical
Charles Lindburgh's first solo flight
swinging and jumping
The term first appeared after WW1 in Great Britain - young girls awkward in movement and had not yet entered womanhood
American Authors and Artists brought the term to the US
John Held Jr.
The Great Depression
Concept of dating
End of Victorian restraints
Creation of the modern women
No More Sucking in, Ladies!
What Made the Look Popular?
alarm clock: chaperone
bee's knees, cat's pyjamas: something good
handcuff: engagement ring
dapper: a flapper's father
young women in large cities embraced flapper image
men, elderly,people in rural America scandalized by "new woman"
flappers did fall victim to gender-role conditioning
not as radical by today's standards
some feminists felt flappers gave feminists a bad name
Mary Janes, T-Bar Shoes
This Outfit is the Bee's Knees!
Evolution of Hemline
More Masculine Look
looser clothes, less shapely
"Eat, Drink, and Be Merry for Tomorrow We Die"
Post WWI fervor
Return to normalacy
Political vs. Personal Agenda
Symbols of Rebellion and Change
Declaration of independence
Characterized by openness, fast youthful living, and sexual behavior
Wanted to appear shocking and different
Concept of dating
Boyish look, but open about sexuality
First black woman to star in a major film (Zouzou) and become a majr entertainer
America=Racism, renounced citizenship