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Real Estate and Social Media Presentation

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Jessica Marquoit

on 24 January 2013

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Transcript of Real Estate and Social Media Presentation

Social Networking Media in the
Real Estate Market Presented by Jessica Marquoit, Nikole Jeffrey, Kimberly Granados, Christina Thao, Chao Dong, & Gloria Barreto Craigslist: Sources "Zillow & Trulia: Zillow wanted to build a system that would allow people to go online and find information on sales.
Trulia, to keep it simple, is essentially a composite of Zillow and Realtor.com.
Zillow and Trulia are NOT real estate brokerage firms.
Zillow and Trulia have large audiences." NearBuy: Interview Findings Insights Too many social media available
It will take time
Not too time-consuming
Social media connects people
People have different ways they want to communicate The Real Estate Market Today Websites Apps What YOU need to know. What to do now? Build image with Facebook and Linkedin to provide information & attract potential clients

Allow clients to access information using Craigslist, Realtor.com, Zillow and Trulia

Implement NearBuy, AroundMe, and Homes.com Mortgage Calcluator apps for smartphones to have access to more information. The business BEFORE Social Media was used... Traditionalists
and
Baby Boomers Fast-forward to TODAY


What method do realtors use to determine Social Media? Benefits of Face-to-Face Meetings:
Prevent misunderstandings
Personal
Privacy Interviewee:
Susan Truong Past Methods:
Personal showings
Newspapers
Booklets Reasons
Paperless
Reach high volume
Customer awareness
Brand loyalty
Peer recommendations Using Klout... Using social media will allow good exposure
Targeted group: Investors
Use Facebook as a frame of reference
Criteria when looking for the right social media:
Largest crowd=largest market
Controlling one's reputation=impossible Cons to using Social Media? No weakness!!! Facebook Profile
Analyze trends with "likes"
Personal branding
Gather information
Links
Photos & videos
Create events
Communicate with clientele Social Networking! LinkedIn Profiles of specific realtors
Create custom groups/searches to network with local realtors Free
63,216,431 users
Must have:
Gripping title
Photos
Information Virtual tours
"Drop" listings into Google database from iPhone AroundMe Information about:
Restaurants
Hotels
Schools
Banks
Interesting places! Homes.com Mortgage Calculator Instant
No brokers
Insert client's information
Credibility (Susan Truong, personal communication, January 18, 2013) (Susan Truong, personal communication, January 18, 2013) (Susan Truong, personal communication, January 18, 2013) (Rosales, 2009) (Durrenberger, 2011) (aroundmeapp.com, 2013) Aroundme iphone, ipad, and android app to quickly find information about your surroundings!. (n.d.). Retrieved from
http://www.aroundmeapp.com/
Breed, J.(2009, November 09). Social media's impact on business (and ROI) [web log post]. Retrieved from
http://hashtagsocialmedia.com/blog/social-medias-impact-on-business-and-roi/
Durrenberger, L. (2011, October 13). Homes.com releases mortgage calculator app for android . Retrieved from
http://connect.homes.com/2011/10/homes-com-releases-mortgage-calculator-app-for-android/
Erica, S. (2010, June 28). How real estate pros are using social media for real results . Retrieved from
http://mashable.com/2010/06/28/real-estate-social-media/

Hansen, R. W., & Barry, T. E. (1981). An experiment in real-estate advertising. Journal Of Advertising Research, 21(3), 53.

How to sell real estate on craigslist. Retrieved January 20, 2013 from http://www.ehow.com/how_2030903_sell-real-estate.html

LaMar, R.(n.d.). Social media tools for realtors. Retrieved January 17, 2013, from
http://www.moneypress.com/the-latest-social-media-tools-for-realtors.htm
Logue, J. (2011), the perfect craigslist ad. Retrieved January 20, 2013 from
http://www.biggerpockets.com/renewsblog/2011/11/03/the-perfect-craigslist-ad/

Luxury clues: generational communication secrets for your real estate business. (2012, April 15). Retrieved January 19, 2013
from http://blross.typepad.com/luxury_clues/2012/04 generational-communication-secrets-for-your-real-estate-business.html

Malarkey, S. Top 7 ways for a realtor to use social media [Web log message]. Retrieved from
http://seanmalarkey.com/top-7-ways-realtor-social-media Martin, C. (2007, March 06). The importance of face-to-face communication at work. Retrieved January 18, 2013 from
http://www.cio.com/article/29898/ The_Importance_of_Face_to_FaceCommunication_at_Work? page=1&taxonomyId=3154


Mitsch, P. (2011, February 18). Benefits of meeting customers & clients face to face. Retrieved January 17, 2013 from
http://www.examiner.com/article/benefits-of-meeting-customers-clients-face-to-face

Moore, B. (n.d.). Real estate developer history: commercial real estate developers in the 20th century.Retrieved January 17 2013, from
http://www.realestatedeveloper.com/famous- commercial-developers/commercial-development-1900s/

Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., & ... Lalwani, R. (2012). Social media and business. Vikalpa: The Journal For Decision Makers, 37(4), 69-111. *

News, I. (2013). Study offers a deep dive into ways homeowners use the web. Retrieved from http://www.inman.com/news/2013/01/8/study-offers-a-deep-dive-ways-homebuyers-use-web

Peterson, J. (2009, October 05). [Web log message]. Retrieved from
http://mainlinepatoday.com/2009/10/05/iphone-15-must-have-apps-for-real-estate-agents/

Real estate agents. (n.d.). Retrieved January 16, 2013 from http://www.iseek.org/ careers/careers/careerDetail?id=8&oc=100433&title=

Real estate booklets. (2012). Retrieved January 17, 2013 from http://www.copycraft.com/booklet-printing/real-estate-booklets

Richman, B. (2012, August 17). Face-to-face communication can help you accomplish business objectives. Retrieved January 18, 2013 from http://www.bizjournals.com/memphis/print-edition/2012/08/17/face-to-face-communication-can-help.html?page=all Rosales, B. (2009, June 29). Nearbu'ys iphone real estate app gets buyers closer to listings. Retrieved from
http://agbeat.com/social-media/nearbuys-iphone-real-estate-app-gets-buyers-closer-to-listings/

Weintraub, E. (2011), What is MLS. Retrieved January 20 ,2013 from
http://homebuying.about.com/od/marketfactstrends/qt/0407MLS.htm

Wingfield, N. (2012), On Big Real Estate Sites, Study Finds Gaps in Listings. Retrieved January 20, 2013 from
http://bits.blogs.nytimes.com/2012/10/03/on-big-real-estate-sites-study-finds-gaps-in-listings/ (Luxury clues, 2012)
(Moore, n.d.) (Martin, 2007)
(Mitsch, 2011)
(Richman, 2012) (Hansen, 1981)
(Realestate agents, n.d.)
(Realestate booklets, 2012) (Erica, 2010) (Malarkey, n.d.) (LaMar, n.d.) (Narayan et al., 2012) "Effective businesses
consider:
1. Planet
2. People
3. Profit Sustainable (Hall, n.d.) http://www.s2srealestatesolutions.com/ "Realtor.com: National Association of Realtors (Logue, 2011 (Elwell, n.d.) REALTOR.com was developed to provide consumers with a single online resource for all property listings.

It remains the #1 most visited homes-for-sale site, with more than 6 million consumers visiting each month, and it is also for free.

The NAR governs the hundreds of local "Multiple Listing Services" Future plans? Use social media and possibly go global (News, 2013)
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