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Proofing for the Stars
Transcript of Proofing for the Stars
We are all proofers, no matter the title
Traffic Shout Out!
Digital Content Writers
Read ALL instructions
Digital content writer
Designer . . .
Promote peace and happiness in your universe
Find errors early
Picket sign maker
The too-brief brief
The too-long change request
Due ASAP! Really?
and peace, happiness and stars all around
Proof your work!
Does it answer
Could YOU follow your instructions?
Improve client-provided copy
Words I have missed:
AEs: Remember five
s and one
. Write clear instructions.
Writers: Use spell-check.
Designers: Double-check changes. Aim for no more than two proofs.
Shoot for accuracy the FIRST time . . .
and the stars are
Get the red out
Pork image: http://www.huffingtonpost.co.uk/2013/01/04/best-funniest-spelling-grammar-mistakes_n_2409260.html
Cake image: http://www.11points.com/Food-Drink/11_Cakes_With_Glorious_Typos_and_Errors
Picket sign image: http://politicalhumor.about.com/od/funnypictures/ig/Funny-Protest-Signs/Make-English-Official-.htm
Angry client image: http://freelancefolder.com/why-your-worst-clients-should-still-get-your-best-service/
EDS Herding Cats video: Agency: Fallon, Minneapolis
Creative director: David Lubars
Art director: Dean Hanson
Copywriter: Greg Hahn
Executive producer: Judy Brink
Agency producer: Marty Wetherall
Director: John O'Hagan @ Hungry Man
Producer JD Davison
CGI: Sight Effects
Post producer: Bob Wendt
Editor: Gordon Carey @ Film Core
Sound and music: Margarita Mix de Santa Monica
Chief engineer: Jimmy Hite
Music: Asche & Spencer
D. Rieck quote: http://menwithpens.ca/bad-copywriting/
Include approved version
Mark changes on copy
Bad breaks and widows
Inconsistent spacing, fonts and point sizes
A device used to pull a tractor from a ditch is a
Reread copy and run