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Learning and Development Branding

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by

Roger Shepard

on 25 February 2013

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Transcript of Learning and Development Branding

Branding:
Learning & Development Vision
Consistency
Awareness
Taglines
Touch points
Meaning
Sustainability
Flexibility
Assets
Revision / Evolution Considerations What is the scope of the brand?
(All business units? Local/global)
What is the perception of our brand?
How do we compare to other industries?
What are we doing:
Revitalizing an identity
Building equity
Providing consistency
Connecting us to the organization? Questions Sub-brand imprints
What is the value? Questions Vision Actions Expressions Experience Team / Leadership conversation
Agency conversation
Survey
http://www.surveymonkey.com Next Steps Brand is not what you say it is.
It is what they say it is.
– Marty Neumeier, “The Brand Gap” Prezi Using Collaborative Technology for Training, Communicating and Collaborating

#ADAPTLearning
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