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Transcript of Arts Prezi
What Do We Want?
Why did we do the research?
How did we go about it?
What is framing science?
What do people think about when we say arts and culture?
good stuff we learned
So! What's the problem?
What are our message requirements?
What's the big idea?
Breaking down the organizing idea
What about arts education?
Using the arts ripple effect every day
People thinking as consumers.
"What should we do this weekend?"
Entertainment is a private choice, not a public concern.
Not for Me
Not a place
I like to go
or regional culture.
The arts are nice --
but the arts are not necessary.
First - describe"arts".
Paint the picture.
Two SPECIFIC benefits
that people like.
They don't know what we mean.
Most people don't have a file for arts & culture.
Sharing the knowledge with stakeholders
Briefing NEA, Americans for the Arts, Congress, etc.
Changing our name!
We Work With the People Who Have a Megaphone
This simple idea shapes the conversation
in important ways.
In economic terms, theaters, museums and galleries, concerts and so on mean more energy and life in a community, more tourists, more renovated buildings, more people and businesses moving to an appealing place.
A vibrant arts environment with music, dance, and community art centers also means more people coming together to share experiences and ideas, connecting with each other and understanding each other in new ways.
No active opposition
People think arts are nice
What: Hundreds of Interviews
Media and public relations review
Interviews one-on-one with residents
Focus groups -- arts connected and non-arts conected residents
Hundreds of TalkBack sessions
More focus groups
More testing of concepts with Talk Backs
Framing 101: How We Process Information
Use mental shortcuts - frames - to make sense of the world, to process information quickly
Rely on cues within new information to connect it with ideas and beliefs already filed
Draw conclusions from the news article's photo or headlines
How we talk about an issue helps people decide what mental box to file it in
A thriving arts sector
ripple effects of benefits
throughout our community
What’s In a Name
ArtsWave, the Fine Arts Fund’s new name,
expresses our new mission:
to be a leader and catalyst for the arts in our community.
We wanted a name that would capture the ripple effect of benefits
that the arts create throughout the region.
ArtsWave does that, by embedding the idea of
motion and vitality, and of a movement in which everyone can participate.
Communication Objectives - Naming
Arts – The organization focuses on creating a thriving arts and culture sector.
Impacts – The organization makes a real/practical difference. Arts and culture organizations have a real impact on the community.
Community/Everyone – The organization is for everyone in the Cincinnati area (all benefit, all can relate).
All arts – The organization addresses the full spectrum of arts.
Network/Connections – The organization links people, organizations, funds, etc.
Contemporary The organization is current
Reliability The organization is a trustworthy actor
More Support for People for Arts
After years of making the case, we still don't have the support we need.
We can't change anything by saying the same thing we've been saying only louder and more often.
People still don't think about art as something we should care about as RESIDENTS of a community.
They think about art as CONSUMERS, rather than citizens.
That's why the arts are vulnerable to criticism in the media and public dialogue.
"Why should the working class pay for the leisure of the elite when in fact one of the things the working class likes to do for leisure is go to professional wrestling? And if I suggested we should have federal funds for professional wrestling to lower the cost of the ticket, people would think I'm insane....." -- Catholic League President Bill Donohue speaking of an exhibit at the Smithsonian in 2010.
Come to the later session!
They wear special clothes for that stuff.
What about economic impact and return on investment?
"...no one should be compelled to have part of their tax bill fund the tastes of those on an arts commission."
Other approaches that missed the mark:
civic inspiration and progress
physical and mental well-being
broadening our horizons
basic need/human universal
works of beauty
great downtown institutions
1, 2, 3, 4
Not at all
Art on the Streets
The Arts Ripple Effect
we measured our success based on happiness, instead of $?
“…people are arriving in tuxedos and getting out of limousines at the expense of the poor person who is in blue jeans and sneakers.”
- Rep. Steve King of Iowa during floor debate.
Roland Bernier, Red Money #3