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All Inclusive Vacations - over 3 decades of research... more than half a century concept...
Transcript of All Inclusive Vacations - over 3 decades of research... more than half a century concept...
Can we define A.I?
half a century +++
not a recent debate
* Plenty of research
* Research can be biased
* No real holistic research
* Market growth slowing down
* Change will not be consumer led
* Early attempts towards best
* Opportunity to synergise with
* AITO sponsored research.
* Mintel 2009: 32% increase from 2004
* 2009 UK = 1 in 4
* 2011 UK = 1 in 3
* See mintel 2014
* Extended Stay?
* Half board?
* Full board?
by Market Segment?
ultra? Mega? premium? ViP? etc
Demand for all-inclusive resorts will continue as consumers chase value and try to predict and control their spending. Long-haul wedding/honeymoons should continue to grow, offering a value alternative to increasingly expensive UK weddings. Latin America led market recovery in 2010 and is expected to expand strongly in the future, led by Mexico, but also emerging tourism markets such as Costa Rica and Brazil.
Mintel 2011 - Long Haul Holidays.
... 2010 has seen package holidays outperform independent trips largely thanks to all-inclusive package growth. Half of those who took a package holiday in the past 12 months prefer the all-inclusive format. Support for all-inclusives peaks amongst under-35s and C2s.
Mintel 2011 - Package vs Independed Holiday
Burma all inclusive
Gambia in '99 - Research 2011
Tobago 2004 - Turkey 2010
Self-contained all-inclusive resort-hotels and small tourism business in Jamaica
B Henry - Tourism Review, 1989
Important factors affecting Hong Kong consumers' choice of a travel agency for all-inclusive package tours
V Heung… - Journal of Travel Research, 2000
Spatial patterns of package tourism in Europe
DG Pearce - Annals of tourism research, 1987
Determinants of the price of German tourist packages on the island of Mallorca
PM Aguiló, J Alegre… - Tourism Economics, 2001
Comparative analysis of tourist motivations by nationality and destinations
BrightonM Kozak - Tourism Management, 2002
Total quality management and business excellence in services: The implications of all-inclusive pricing system on internal and external customer satisfaction in the Turkish tourism market
Total quality management & business excellence 2006
Over 7,000 articles
in Google Scholar
Hotel water consumption at a seasonal mass tourist destination. The case of the island of Mallorca Deya Tortella, B; Tirado, D.
Journal of environmental management 2011-10-01. Vol.92,Iss.10;p.2568
Some good reading!
Mbaiwa, J. E. (2005). Enclave tourism and its socio-economic impacts in the okavango delta, botswana. Tourism Management, 26(2), 157-172. doi:10.1016/j.tourman.2003.11.005
Boukas, N., & Ziakas, V. (2014). A chaos theory perspective of destination crisis and sustainable tourism development in islands: The case of cyprus. Tourism Planning & Development, 11(2), 191-209. doi:10.1080/21568316.2013.864995
López-Guzmán, T., Orgaz-Agüera, F., Martín, J. A. M., & Ribeiro, M. A. (2016). The all-inclusive tourism system in cape verde islands: The tourists' perspective. Journal of Hospitality and Tourism Management, 29, 9-16. doi:10.1016/j.jhtm.2016.04.009
“Tunisia was 100% all-inclusive, and Antalya in Turkey tended to be all-inclusive. Customers who have moved back to the western Mediterranean have been looking for similar. For the UK market, we’ve increased our all-inclusive product by about 20% across Spain and Greece.” Chris Mottershead, Thomas Cook UK (oct 2016, travelweekly.co.uk)