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Cannes Lions' International Festival

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by

Nakita Yoshida-Martin

on 11 September 2013

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Transcript of Cannes Lions' International Festival

Cannes Lions' International Festival 2013
Advertising and Social Realities Seminar
"An average person is exposed to 3000 to 5000 ads per day and spend on average two years of their life, watching commercials"
Jean Kilbourne
What do they sell?
Normalcy
Values
Images
Sexuality
Goodness of Fibre
No Artificial Colours
LCM BARS
Source of fibre
COCO POPS
Filled with vitamins
and iron
No added colours
Mutligrain made with 4 grains
No healthy options?
What about... a pear!
Saturated Fat



Cholesterol

Calcium
Low in:

Sodium
Good source of:
Potassium
Vitamin C
Magnesium



Dietary Fibre
What is healthy?
"No coincidence of the significant increase in childhood obesity in recent years"
Greens Senator,
Christine Milne
"Overweight pregnant women confer significant maternal and neonatal risks"
Mary Elaine Ramos
Junk food leads to obesity...
not just the individual...
but
US
as a society
Thank you
Full transcript